Metaphorically speaking, that is.
The hardreading staff’s memory isn’t what it used to be, but we can’t recall the Boston Globe ever selling the top of Page One to an advertiser.
Oddly enough, there’s no Boston Medical Center ad inside yesterday’s edition, the way you’d normally expect. Then again, the front-page banner might be just a teaser. (We’re writing this around midnight on Tuesday, so we’ll update in the AM.)
Coincidentally, yesterday the Wall Street Journal sold the same Page One real estate to another medical facility, NewYork-Presbyterian.
Again, we admit that we’re fast approaching our dotage, but we also don’t remember the Journal ever turning its top floor into a sort of Adbnb.
Not for nothing, but NewYork-Presbyterian could only rent the basement at today’s Times.
A whole new version of Upstairs/Downstairs, eh?
P.S. No Boston Medical Center ad in today’s Globe. Huh.