Shrinky Local Tabloid Now Slightly Less Shrinky

November 7, 2018

After months of neutron bombing its sports department (see coverage from our kissin’ cousins at One Daily Town), the Boston Herald has actually hired a sports columnist to fill the void in its Toy Department.

Tom Keegan joins Herald

Award-winning columnist latest addition to sports staff

Boston has a new voice for sports.

Tom Keegan, an award-winning columnist, editor and radio personality who has plied his trade in the Los Angeles, Chicago and New York markets, will join the Herald as sports columnist covering Boston’s championship-winning teams beginning Monday.

“Toughest teams on the planet, liveliest sportswriters and most colorful sports nuts in the country. Cool city,” Keegan said about Boston — to which he has family ties. “My trips to Fenway Park felt more like I was covering an event than a game. Wild intensity. Good times. Can’t wait to resume writing for the back page.”

 

Welcome to Boston, Tom.

Hope you don’t get folded, spindled, or mutilated by your Digital Fist – sorry, First – Media handlers.

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Los Angeles Dodgers to Boston Herald: Drop Dead

October 31, 2018

In an apparent attempt to demonstrate that they’re not sore losers, the LA ball team bought page 3 of today’s Boston Globe to run this ad.

 

 

The sure loser? The Boston Herald. Dem Bums gave the thirsty local tabloid an intentional pass.

And it wasn’t just LA that gave the Herald the air. The island of Aruba also ran a Globe-only ad today.

 

 

The tagline: One Happy Island.

Just like One Happy Daily.


Boston Globe Ad: Seth Moulton Dodging Debates

October 31, 2018

Rising Democratic star Seth Moulton has been criss-crossing the country endorsing veterans for House seats, while double-crossing his Massachusetts constituents by refusing to debate his Sixth District challenger.

At least that’s the premise of Joe Schneider’s full-page ad in yesterday’s Boston Globe.

 

 

Drive-Moulton-nuts graf

 

That’s a legit question.

Four years ago Moulton called out incumbent John Tierney for refusing to debate him in the 2014 Democratic primary.

Now he’s the incumbent ducking debates.

Let’s see if Moulton has a legit answer before November 6th.


Boston Herald for Sale, Price Is Right for Globe

October 28, 2018

When the costly local tabloid arrived at the Global Worldwide Headquarters this morning, the front page of Sunday Sports blared out this:

STAY ON SCHEDULE

Silverman: Red Sox stick to plan,

save Sale for Game 5

 

Said Michael Silverman piece ran on page 3.

 

 

Except . . . this Peter Abraham piece is more like it.

 

 

(To be sure graf goes here)

To be sure, the Herald got it all sorted out eventually, as the paper’s website and E-Edition indicate. But that sure doesn’t help the lowly home subscriber, now does it?


Herald’s Boston/LA Byline Bakeoff a Big Baseball Bust

October 25, 2018

Taking a cue from the Boston Globe’s Home/Away feature that matches up Globe columnist Christopher Gasper with a columnist from the hometown paper of that week’s Patriots opponent, the Boston Herald ran this on page 2 of Tuesday’s edition.

Good idea, if derivative. Tuesday’s columns were a compare ‘n’ contrast of the respective ballyards of the World’s Serious rivals, with Fenway holding the obvious edge.

But then yesterday Alexander wrote about the Bruins-Kings NHL rivalry, and Pelletier nattered on about Bobby Orr vs. Wayne Gretzky, which seemed more than odd to the headscratching staff.

And today?

 

 

 

Seriously? That’s just idiotic.

Of course, the columnists can’t write about what they should be – namely, last night’s baseball game – because the flimsy local tabloid is printed in East Jesus, Rhode Island around dinnertime the night before.

We’ll say it again.

Boston Herald Subscription: Biggest. Waste.Ever.


Boston TV Dress Coda: Ties Clipped at NECN/NBC10

October 22, 2018

Well the hardreading staff was perusing the Sunday papers yesterday when we came across a startling sartorial item in the Boston Globe’s Names column, which actually recycled the story so we’ll reference Kevin Slane’s original piece on Boston.com.

A local TV station just got a new dress code

If you’ve been watching NECN recently, you may have noticed something missing. Male anchors in the studio have done away with the tie, a longtime staple of business attire.

The new dress code, implemented by NECN news director Ben Dobson, officially went into effect last week. Other NBC-owned stations in the region, including NBC10 Boston and Telemundo, plan to adopt the tie-less look, too.

 

Loosen the knot graf:

“Dobson said the move to ditch the neckwear is an effort to mirror its viewers, whom he believes are less likely to wear ties on a daily basis thanks to evolving workplace dress codes.”

Seriously? So maybe doctors should wear jeans and Patriots jerseys? Or lawyers could wear Lululemon to court? What the hell.

Back in the 1920s and ’30s, the BBC made radio announcers wear dinner jackets. In the U.S. at that time, announcers and performers wore tuxedos and gowns. It was a sign of respect for the listeners, even though they couldn’t see the broadcasters.

But that’s so old school. It’s clearly better to be personable than professional now, according to Audrey Mansfield, visual stylist for NBC-owned stations. She told Slane, “On set, they’ll still be wearing a nice shirt and full suit. They’ll still have a very nice collar, and be very well-groomed. It is one piece of clothing we are taking away.”

Except it’s more than just a necktie. At least to some of us old fogies.


Boston Herald Auctions Off More Editorial Content

October 10, 2018

As the hardreading staff has noted on numerous occasions, the Boston Herald has routinely employed its kissin’ cousin, Boston Herald Radio, as a launching pad for stealth marketing. The digital broadcast platform, which boasts up to several listeners daily, is a convenient venue to interview advertisers, providing content that the Herald has reprinted with diminishing disclosure.

Representative sample from earlier this year:

 

 

It’s no accident that you can barely read the “Sponsored Content” disclaimer at the top of the page. That’s how stealth marketing works best.

Now, however, the sneaky local tabloid has gone one step further with its ads in sheep’s clothing, as evidenced by page 3 of today’s edition.

 

 

(To be clear graf goes here)

To be clear, both sides of that page are advertisements, despite this attempt to make the left-hand side seem just like  a regular interview.

The Center for Wellbeing clinical director Dr. Jeffrey Donatello joined Boston Herald Radio’s “The Rundown” program yesterday to talk about his company’s use of stem cells in Portsmouth, N.H., to help with arthritis. Here are excerpts . . .

 

Uh-huh.

(To be fair graf goes here)

To be fair, the web version of the adterview is labeled “Sponsored Content.”

 

 

But that doesn’t excuse the lack of disclosure in the print edition, which a lot more people will see.

Moral of the story: When it comes to the stealthy local tabloid, caveat reader.