Hark! The Herald! (Pimp Our Pages Edition)

From our Walt Whitman desk

As the hardreading staff has relentlessly chronicled, the Boston Herald is excessively adept at promoting itself in the guise of news reporting. But the selfie local tabloid is blazing new trails in its weekly Gretta Style features.

Stylish logo:

 

Screen Shot 2015-07-02 at 11.35.29 PM

 

Yesterday’s edition:

 

Screen Shot 2015-07-02 at 11.34.17 PM

 

Soup to nuts graf:

As for what to wear, I’m all about Barbara Biu’s metallic slides ($340) paired with a Lemlem patio dress ($245), both of which you’ll find on shelves at Grettaluxe in Wellesley now . . .

And as an ode to the holiday, make sure to bring Chloe’s red, small Faye bag ($1,390, also at Grettaluxe), a perfect summer statement to match the fiery show.

 

Oh, yeah – don’t forget the photo caption:

 

Screen Shot 2015-07-02 at 11.35.10 PM

 

So, to recap: This particular Gretta Style feature is all about Gretta Monahan’s Grettaluxe store in Wellesley.

On the other hand, last week’s feature was all about Gretta Monahan’s Grettacole hair salon in Copley Square.

 

Screen Shot 2015-07-03 at 12.16.36 AM

 

Drive you nuts graf:

 

Screen Shot 2015-07-02 at 11.47.59 PM

 

So, to recap again: The Boston Herald is giving over its news pages to Gretta Monahan every week so she can promote her various enterprises.

Inevitable conclusions:

1) The Herald is paying Monahan to produce these features, which is a crime against common sense.

2) Monahan is paying the Herald to produce these features, which is a crime against journalistic ethics.

3) No money is changing hands, which is a crime against Herald readers.

The headscratching staff will make some phone calls today to sort out those options, but we don’t expect anyone will talk to us.

Regardless, as always, we’ll keep you posted.

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One Response to Hark! The Herald! (Pimp Our Pages Edition)

  1. […] the hardreading staff noted last week, the Boston Herald is plumbing new depths of journalistic malpractice with its weekly Gretta […]

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