Well, this is something new from the pluggy local tabloid: Roughly 40% of the Edge section in today’s Boston Herald is “Presented by Lexus Broadway in Boston.”
Starting on page 23 . . .
All of page 24 . . .
All of page 30 . . .
Top half of page 32 . . .
All the editorial carries Herald bylines, which makes things pretty blurry. Then again, as our kissin’ cousins at Sneak Adtack noted earlier this week, “A study from FIPP and the Native Advertising Institute found that over two-thirds of magazine publishers employ their own editorial staffs to produce native ads.”
Maybe it’s time to do a study of newspaper publishers as well.