It's Good to Live in a Two-Daily Town

Socrates said “The unexamined life is not worth living.” Feh. Nowadays, it’s the unsponsored life that isn’t worth a damn.

Exhibit Umpteen, from Page One of today’s Boston Globe:

Story inside:

Ortiz selfie with Obama a home run for Samsung

Staged selfies might be the name of the game.

It started at the Oscars with Ellen DeGeneres’s epic picture of celebrities and now it appears David Ortiz himself may be in on the action.

Samsung confirmed that it had helped Ortiz take Tuesday’s selfie with President Obama. The mobile provider then promoted the picture on Twitter to the company’s 5.2 million followers.

Trade publication Sports Business Journal reported on Monday that Ortiz had inked a new endorsement deal with the cellphone provider.

So the president of the United States is just a prop for a cheap marketing stunt, eh? Crosstown, Boston Herald columnist Steve Buckley missed the Samsung connection but bought the package.

The president touched on other, more emotional topics as well. He spoke of the victims of the marathon bombings and introduced MBTA police officer Richard Donohue, who was nearly killed during the pursuit of the alleged terrorists. He spoke of Boston firefighters

Michael Kennedy and Edward Walsh, who lost their lives battling last week’s Back Bay inferno. He introduced ailing former Boston mayor Tom Menino and his wife.

The president told us when it was time to be solemn.

David Ortiz told us when it was time to have a little fun.

And Samsung told us when it was time to buy.

This entry was posted on Wednesday, April 2nd, 2014 at 10:41 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.