That old Pontifox, Benedict XVI, was all tweetness and light yesterday as he took to Twitter to bless the faithful (over one million served so far).
Of course everybody’s reporting on the gala debut – except the Boston Globe. Its print edition had no mention of it – versus the Boston Herald, which splashed it all over Page Two:
Pope Benedict XVI’s debut tweet kicked His Holiness’ coolness factor up a notch yesterday, but the 85-year-old’s messages of faith will have more merit if he actually socializes with his growing flock of followers, social media experts say.
“It’s one thing to know the Pope’s on Twitter but when the Holy Father — or one of the cardinals — responds to me on Twitter, it’s like, wow, then I’m connected,” said Todd Van Hoosear, principal of Cambridge social media consulting firm Fresh Ground. “That’s social. That’s where they really ought to take it eventually.”
And just so the circle will be unbroken, that same Todd Van Hoosear went to @pontifex and plugged his Herald appearance (see bottom tweet):
That sort of digital communion is a beautiful thing. As opposed to some of the truly nasty stuff going up @pontifex.
Meanwhile, back at the Globe, they still haven’t jumped on the Popewagon. The only Pope-a-Tweet they have is a preview from last week.
The hardworking staff will let you know if they seek our indulgence.