New trend in newspapers (via Politico):
WE LOVE THAT THE THANKSGIVING PAPERS remain pleasantly plump. The (Portland) Oregonian in our driveway had 46 inserts, including a 60-page Macy’s monster with inserts within the insert.
WHAT WE DON’T LOVE: The new, Scrooge-like practice of charging home-delivery subscribers MORE for the paper BECAUSE it’s fat with ads (“added value”), and therefore more lucrative for the publisher. Jim Romenesko posted the Richmond Times-Dispatch’s note to its EZ Pay subscribers: “Because of its large size (last year’s was 5 pounds), the Thanksgiving Day newspaper is the most expensive to produce and difficult to distribute. … Effective this year, we will charge a premium rate of $2.35 for the Thanksgiving Day newspaper. This charge will be debited to your newspaper account … Our Christmas Day holiday edition will be packed with after-holiday savings from your favorite retailers. … [W]e will charge a premium rate of $1.50.”
Here’s the Romenesko post (from November 7).
Some newspapers, though, are only going halfway with the gambit.
WE’RE FINE WITH charging more for today’s fat issue at the newsstand, which a bunch of papers are doing: The WashPost imposed Sunday rates ($2.50 instead of $1.25); The Boston Globe is the Sunday price of $3.50, up from the daily $1.25. L.A. Times is $2, up from the usual $1.50. Regular prices: Chicago Tribune at $1.50; Newsday (Long Island) at $1.25.
From today’s Globe:
What about Newsstand Nation – you fine with that?