Boston Sunday Globe a Real Education in Academic Marketing

Our stately local broadsheet was one giant bazaar for higher-ed advertising yesterday.

Start with the The New U in the Globe’s Ideas section.


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Then check out this all-business ad from Bentley University.


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And this full-page ad from UMass Boston.


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And this UMass Lowell quarter-page (just for scale) ad.


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And finally, this big wet kiss from the Globe’s News in Education program.



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Among the thankees: Lesley University, Regis College, and – wait for it – UMass Lowell.

Educational, yes?


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