Boston Sunday Globe a Real Education in Academic Marketing

Our stately local broadsheet was one giant bazaar for higher-ed advertising yesterday.

Start with the The New U in the Globe’s Ideas section.

 

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Then check out this all-business ad from Bentley University.

 

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And this full-page ad from UMass Boston.

 

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And this UMass Lowell quarter-page (just for scale) ad.

 

Screen Shot 2014-05-12 at 1.43.03 AM

 

And finally, this big wet kiss from the Globe’s News in Education program.

 

 

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Among the thankees: Lesley University, Regis College, and – wait for it – UMass Lowell.

Educational, yes?

 

This entry was posted on Monday, May 12th, 2014 at 12:10 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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