Well the hardreading staff was checking out Politico Playbook (yes, Mike Allen is crazy enough to post on Thanksgiving and, yes, we’re crazy enough to read it on Thanksgiving) when we came across this:
TODAY’S PLEASINGLY PLUMP WashPost has 34 Black Friday circulars in the blue bag (and doubles the usual weekday cover price to $2.50). The Raleigh News & Observer, with 43 inserts, triples the normal price to $3. The garish cover of the Richmond Times-Dispatch promises “up to 900 pages of savings” (and profit for the paper), and raises the price from $1.25 to $3.50 (even gouging subscribers with a surcharge). The Dallas Morning News bills today’s paper as “Biggest issue, biggest deals of the year … SPECIAL PRICE $3” – twice the usual price for a weekday issue.
Hmmm, we bethought ourselves – wonder what the locals did on the pricing front. So we went to the front pages.
Today’s Boston Globe:
Regular weekday Globe:
Notice that the snowbirds get the same price both days, likely because they didn’t get the umpteen Doorbuster! inserts.
Crosstown at today’s Boston Herald:
In case you’re wondering, the catchpenny local tabloid was chockablock with inserts. But it was no Pursebuster! The stately local broadsheet should take notice.