The headscratching staff noticed a couple of odd ads in the local papers today, starting with this quarter-page in the Boston Globe.
From our Readability desk:
New federal law, eh? We couldn’t find one, but we did find this at The Motley Fool.
While the option of getting free channels via an HDTV antenna has been around since 2009, cable companies have little interest in letting their paying customers know they don’t actually need to pay.
The Fools added this wrinkle – “The biggest wild card is what stations will be picked up in your area” – which the ad failed to mention. Either way, it was funny to see this ad in the Globe and not the Boston Herald.
Instead, the sippy local tabloid featured this half-page.
Readability squad:
The Strike 3 Foundation . . . is it just us, or is that tantamount to naming the organization You’re Out? The About section never mentions the origin/significance of the name, so maybe we’re just whiffing on this one.
Regardless, the foundation – “a charitable agency that heightens awareness, mobilizes support, and raises funding for childhood cancer research” – is hosting a gourmet fundraiser at the WGBH Studios in Brighton. Excellent idea. Excellent cause.
But running the ad in the Herald?
Huh.
Crisscross, anyone?
It's Good to Live in a Two-Daily Town 