The Football v. The Fork: Cathay Pacific’s Boston Ads

From our Late to the Landing Party desk

Boston’s Logan Airport is having an international moment.

Via Aviation Pros:

Massport Board Approves Operating Agreements For Three New International Airlines

The Massachusetts Port Authority (Massport) today voted to approve the operating agreements for Cathay Pacific, Aero Mexico and El Al. All three airlines are set to begin service at Logan this spring; the earliest is Cathay Pacific whose inaugural flight is on May 2nd. All three airlines will operate out of Terminal E.


Of course, Cathay Pacific’s advertising announcement is – wait for it – quite different in the Boston dailies.

Boston Globe ad yesterday:


Screen Shot 2015-04-18 at 12.36.54 AM


Boston Herald ad yesterday:


Screen Shot 2015-04-18 at 12.39.20 AM


Wait, what?

Globe readers are a football, but Herald readers are a fork?

The headscratching staff has consequently sent this message to the fine folks at Cathay Pacific:

Dear Sir or Madam:

I am a media analyst in Boston and the author of It’s Good to Live in a Two-Daily Town (

I have noted that Cathay Pacific ran two different ads in the April 17th editions of the Boston Globe and the Boston Herald regarding your upcoming service at Logan Airport.

Would you be so kind as to describe your thinking behind that choice?

Thank you for your consideration.

John Carroll


As always, we’ll keep you posted.

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