EXTRA! Thirsty Local Tabloid Gets Ad Love!

From our Local Dailies DisADvantage desk

As the hardreading staff noted yesterday, the Boston Herald continues to be the wallflower at the local advertising dance.

Except today.

Lo and behold, occupying the entirety of page 9 was this ad, paid for by some outfit called the Coalition to Lower Energy Costs.

 

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Curious as always, we hied ourselves to the group’s website, which says this about the coalition:

The Coalition to Lower Energy Costs is a non-profit Massachusetts association of individual consumers, labor unions, larger energy consumers and institutions concerned about the threat to New England’s families and economy from skyrocketing natural gas and electric prices. The coalition advocates for the new infrastructure we need to give all of us access to an adequate natural gas supply and lower our energy cost. This will require substantial new pipeline capacity, including one new pipeline from western Massachusetts to Dracut.

 

Huh. We kind of assumed some natural gas companies might be involved. They could, of course, be those “institutions concerned about the threat to New England’s families and economy from skyrocketing natural gas and electric prices” the website mentions. The About Us page doesn’t say.

But WMUR’s redoubtable John DiStaso does in this piece.

Pro-gas pipeline group makes regional push with new TV ad

Coalition to Lower Energy cost has ties to Kinder Morgan energy firm

img-Kinder-Morgan-pipeline-proposal-draws-opposition

MANCHESTER, N.H. —A group with ties to the proponents of the Northeast Energy Direct pipeline, proposed by the Kinder Morgan energy company, has begun advertising on WMUR and other television stations in New England.

The Coalition to Lower Energy Costs has purchased time to air an ad 30 times over two weeks on the New Hampshire’s largest television station at a cost of more than $70,000.

Anthony Buxton, a Maine-based attorney who is a leader of the coalition and also represents Kinder Morgan in a Maine Public Utilities Commission proceeding, said plans call for the ad to air for a total of about three weeks on WMUR. He said it will also air on another New Hampshire television station, as well as two Maine stations and “several stations in Boston,” at a total cost of “several hundred thousand dollars.”

 

Here’s the spot:

 

 

So, mystery solved, yes? Well, no. Why run the print ad in the Herald but not the Boston Globe? Intrepid as ever, we’re sending an email to the coalition to ask.

Wanna know something else that’s strange? A different energy group – Nuclear Matters (you can read about them here) –  ran this full-page ad 0n A11 in today’s Globe.

 

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But that’s not the strange part. The strange part is the same ad ran on A13.

 

Screen Shot 2015-06-25 at 4.57.01 PM

 

Huh? We’re sending them an email too.

P.S. The Nuclear Matters ad also ran in the Herald. Good day for the firsty local tabloid, eh?

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One Response to EXTRA! Thirsty Local Tabloid Gets Ad Love!

  1. […] remember, the hardreading staff a couple of days ago (people everywhere: please note the of) detailed the advertising efforts of two front groups for energy concerns: one natural gas, the other nuclear […]

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