Once again, the thirsty local tabloid can’t get no love from the full-page-ad set.
Exhibit Umpteen: This Gatorade ad on page D12 of today’s Boston Globe.
Drive the Herald nuts graf:
So Gatorade has the back of serious athletes – and the Globe – but not the Herald.
Ouch.
Two-Daily Town Mortal Lock™
If the Patriots win tonight’s Super Bowl, tomorrow’s Globe will be awash in full-page congratulatory ads.
Tomorrow’s Herald will not.
It's Good to Live in a Two-Daily Town 