Boston Herald Jacks Up Newsstand Price by 40%

Sharp-eyed commenter Mark sent this heads-up to the hardreading staff today.

Maybe it’s the lack of ads, but did you notice that the newsstand price of The Herald went up to $3.50 last week? $3.50! More than The NY Times, the Globe, and almost as much as the New York Daily News and the New York Post together! Who is going to be so devoted to Howie Carr, yet so undevoted to home delivery or ipad reading, as to pay that much every morning?

(For the single copy price of 3 months of Heralds, you can get home delivery for a year. For less than 3 weeks of single copy Heralds, you can read the e-edition for a year.)

 

The truth is, we hadn’t noticed. When we checked, though, we discovered that a week ago the newsstand price of the costly local tabloid went from this . . .

 

 

. . . to this.

 

(Newsstand prices for both the Boston Globe and the New York Times are $3 weekdays and $6 Sunday, if you’re keeping score at home.)

While the hike might be startling, it’s hardly surprising. Herald ad revenues are increasingly anemic, and print circulation is deep into its death spiral, as the Boston Business Journal’s redoubtable Don Seiffert reported last month.

The Herald’s print circulation was just under 30,000 as of the first quarter of 2020, with more than half of that from single-copy sales at newsstands around and outside the city. That’s down 46% from four years earlier.

 

Eye-popping chart:

And then there’s this, also from Seiffert’s piece. “The size of the Boston Herald has gone from about 240 employees at the end of 2017, before its purchase by MediaNews Group, to just a few dozen today.”

So to summarize: The value proposition at the skimpy local tabloid seems to be something along the lines of The Boston Herald: You give us more, we’ll give you less.

Law of diminishing returns, anyone?

One Response to Boston Herald Jacks Up Newsstand Price by 40%

  1. […] Herald also increased its newsstand price from $2.50 to $3.50 this summer (50 cents more than the asking price for The New York Times and The Boston Globe), […]

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