Last month Philip Morris International launched an advertising campaign to spotlight, and obviously decry, illicit trafficking of cigarettes. The campaign also mentions other counterfeit goods – cell phones, laptop batteries, Marilyn Monroe-abilia – just to make it seem a bit less self-serving.
PMI press release:
Philip Morris International Launches New Campaign to Combat Black Market Trade
NEW YORK–(BUSINESS WIRE)–Philip Morris International Inc. (PMI) today launched a public education initiative entitled United to Safeguard America from Illegal Trade (USA-IT) to combat black market trade. Supported by a coalition of national and state private and public sector partners, the campaign will provide local officials, law enforcement, and thought leaders with information and training programs to help tackle illegal trade and raise public awareness of the depth of the problem as well as the severe consequences inflicted on states and municipalities by black market profiteers.
The campaign will run through 2021 in eight states facing critical illegal trade issues: Arizona, California, Florida, Illinois, Louisiana, Michigan, Pennsylvania, and Texas.
The PR flack forgot, however, to mention Massachusetts; PMI’s campaign came to the Bay State yesterday via this full-page Boston Herald ad. (The campaign’s website also omits Massachusetts.)
Here’s the text.
Interestingly, the hardreading staff looked in vain for the ad in the Boston Globe – both yesterday and today. What to make of that? Are we to infer that the readers of the stately local broadsheet are unconcerned about the trafficking in illicit goods? Or that they’re too posh to stoop to black market cigarettes, unlike their counterparts at the sneaky local tabloid.
Your conclusion goes here.