Are Globe Readers Better Red Sox Fans?

A woman buying memorabilia at Barack Obama’s 2008 inauguration told the New York Times (roughly) “When we want to celebrate something, we do it with merchandise.”

Say hello to your 2013 American League Champion Red Sox.


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Those two ads ran in both local dailies.

But only the Boston Globe ran these two:


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Oh, yeah – and throw in this NESN ad for good measure.


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So, what to make of this lopsided show of Soxabilia? Are Globe readers better fans than Herald readers?

Or just richer?


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