John Henry Flirts with Boston Herald – Again!

As the hardreading staff noted a couple of weeks ago, Boston GlobeSox owner John Henry is having a fling with his crosstown rival in a series of email exchanges with Herald sports scribe Michael Silverman.

First he used the frisky local tabloid to dopeslap his star sports columnist Dan Shaughnessy over his dismissal of Red Sox Nation’s unswerving devotion to the Olde Towne Team.

Yesterday, Henry opened the kimono a bit more in Silverman’s Baseball Notes column. About meddling with the Globe’s sports coverage, Henry said this:

“I don’t get involved at all with baseball coverage,” Henry said. “That would be completely inappropriate. I did get involved in pushing for Score, which was a standalone NFL section we created, and they did a terrific job on that. I’d like to see more coverage of the IN4Z7200.JPGRevolution because I think they are becoming a more important part of the community. Soccer is becoming more important as evidenced by the reception Liverpool [the soccer club Henry owns]  received here (at Fenway) this year. But I haven’t said anything to our editor or sports editor . . .

“I have not initiated a single discussion on the Sox, Liverpool or baseball. There are other areas I attend to; it’s a complicated, diverse business that is radically changing. It’s an important asset of the community.”

 

Translation: I don’t want to control sports coverage – I want to control sports coverage advertising.

Silverman’s Globe-go-nuts grafs:

Boston remains a two-newspaper town, a vanishing species around the country. The healthy competition between the Globe and the Herald, including but not limited to local and regional news and sports, is a boon for readers. That the Globe now uses its excess printing capacity to print the Herald highlights the changing economic realities of the two newspapers. Each strives to give its readers the best coverage possible, from the Red Sox to Beacon Hill. When it comes to sports coverage, Henry sees ESPN as the Globe’s chief competition — but with a caveat.

“In sports, the Globe competes on the Web with everyone,” Henry said. “You are one click away from the best in the world in every area. ESPN is what we are up against in sports. But you also have the damn Herald.”

You’re welcome.

 

Hey, Globeniks: Flirty local tabloid on Line 1.

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