The year-long dustup over the Children’s Hospital plan to demolish the beloved Prouty Garden to make room for an 11-story, $1.5 billion clinical building has entered a new arena. After losing a bid to have the half-acre of open space given landmark status, the Save Prouty Garden forces have gone the full-page ad route, running this in Tuesday’s Boston Globe.
Apparently that appeal to save the soul of Children’s Hospital was compelling enough to elicit this full-page response from the hospital in today’s Globe – and today’s Boston Herald, a relative rarity for ads like this.
No way Children’s wins this PR battle. But the hospital has already won the war.