Ad War Over Children’s Hospital Prouty Garden

The year-long dustup over the Children’s Hospital plan to demolish the beloved Prouty Garden to make room for an 11-story, $1.5 billion clinical building has entered a new arena. After losing a bid to have the half-acre of open space given landmark status, the Save Prouty Garden forces have gone the full-page ad route, running this in Tuesday’s Boston Globe.

 

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Close-up:

 

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Apparently that appeal to save the soul of Children’s Hospital was compelling enough to elicit this full-page response from the hospital in today’s Globe – and today’s Boston Herald, a relative rarity for ads like this.

 

 

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No way Children’s wins this PR battle. But the hospital has already won the war.

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3 Responses to Ad War Over Children’s Hospital Prouty Garden

  1. […] like the hardreading staff might’ve spoken too soon about the war being over between Children’s Hospital and the Save Prouty Garden forces […]

  2. […] ad war over demolishing the Prouty Garden at Children’s Hospital, however, is the exception that’s proving the […]

  3. […] Representative samples of paid media in the form of full-page ads in the Boston dailies: […]

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