The Boston Globe’s Come-to-Jesus GRANT Grant

As the hardreading staff has previously noted, there’s something hinkey about the Boston Globe’s GRANT program.

GRANT – which stands for Globe Readers And Non-profits Together – “enables readers to support New England’s non-profits by choosing which ones are given free advertising space in The Boston Globe.”

The initiative debuted two years ago with this full-page ad in the stately local broadsheet.




That would be Linda Pizzuti Henry, wife of Boston GlobeSox owner John Henry.


From FAQs:

How does it work?
1. If you are a Globe subscriber, you will receive a GRANT voucher via mail or email.
2. Select a New-England-based 501(c)(3) you are passionate about. Click here to view last year’s selected charities.
3. Go to by April 30, 2016 to submit your voucher on behalf of your favorite non-profit organization. (You will need your Subscriber Number.)
If you received a mailed voucher: Write the name and address of your charity on your voucher and mail it to The Boston Globe using the envelope provided by April 30, 2016
4. Stay up-to-date on all non-profits that were selected by visiting our 2016 Leaderboard


The GRANT grants resurfaced a few days ago with this pitseleh ad in the Globe’s Thursday edition (see middle left).


Screen Shot 2016-03-06 at 1.15.56 AM


For the pitseleh-impaired:


Screen Shot 2016-03-06 at 12.22.16 AM


Interesting, since Boston Catholic Appeal comes in at #160 on the GRANT Nonprofit Leaderboard with a whopping $255 in GRANT Vouchers.



Screen Shot 2016-03-06 at 1.47.15 AM


By the way, 2 Corinthians 9:7 says this:

Each of you should give what you have decided in your heart to give, not reluctantly or under compulsion, for God loves a cheerful giver.


Clearly, the Boston Globe loves a cheerful giver as well.

At least one of them.

There are hundreds of non-profits listed on the 2016 Leaderboard with “GRANT Vouchers Redeemed” amounts ranging from $8,595 to $25. The rules for redeeming vouchers are these:

What are the redemption rules and restrictions?
• All awarded ads must include a GRANT header/footer (this will be provided).
• Non-profits will be asked to report the impact of their GRANT ads.
• Organizations will have until April 2017 to use awarded ad space.
• GRANT ads may not run with a paid campaign.
• Organizations with smaller redemption amounts will have a dedicated contact who will help them order and (if necessary) write their ad.
• Existing advertisers may not use earned ad space in place of previously scheduled campaigns.
• Paid ads will run first.
• GRANT ads may not appear on the front page, on inserts, or in the Globe Magazine.


And this: “Non-profits who have been selected by a minimum of seven subscribers but who have not earned enough to receive a stand-alone ad will appear in a full-page non-profit directory ad.”

Here’s the thing: The hardreading staff gets the Globe every day, and we can’t recall ever seeing a GRANT ad before. Which doesn’t mean none have run. But which does mean we’re gonna ask.

Keep you posted as always.


One Response to The Boston Globe’s Come-to-Jesus GRANT Grant

  1. […] the hardreading staff noted the other day, the Boston Globe’s GRANT program, which is headed by Boston GlobeSox owner John […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: