Who’s Behind the Boston Globe Ads for #CITGOsign?

As you splendid readers might recall, Boston University announced several months ago that it is selling a group of Kenmore Square buildings atop of which sits the Citgo sign.

From BU Today:

BU May Sell Kenmore Square Properties

Deal includes building with iconic Citgo sign

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As part of a four-decade-long effort to upgrade Kenmore Square, Boston University has hired a broker to manage the sale of several high-profile buildings it owns in the square, including the one that houses Barnes & Noble at BU and supports the iconic Citgo sign, which has loomed over the square since 1965.

Gary Nicksa, senior vice president for operations, says the University will work with Newmark Grubb Night Frank, known as Newmark, to sell the properties, which include 334,000 square feet of commercial space, now occupied by Barnes & Noble, Bertucci’s restaurant, Cornwall’s Pub, and several other tenants. The nine buildings that will be put on the market line the north side of Kenmore Square, from 648 Beacon Street to 541 Commonwealth Avenue and 11-19 Deerfield Street.

 

That, of course, went over like the metric system, leading to plaintive articles such as this Business section piece last month in the Boston Globe.

Five Things You Should Know About the Citgo Sign

The fate of the Citgo sign is once again the talk of the town. From its perch high above Kenmore Square, the illuminated sign has been an integral part of Boston’s skyline for decades, but now faces an uncertain future as Screen Shot 2016-04-24 at 4.15.26 PMBoston University tries to sell the building below it. What will happen when the property at 660 Beacon St. changes hands and a new landlord takes over? That remains to be seen. For now, the Citgo sign still shines brightly.

Here are five things you may not know about this familiar landmark.

1 It has a long history. The roots of the sign go back to 1940, when the Cities Service Co. opened a divisional office at 660 Beacon St. and installed a huge neon sign on the roof of the building . . .

 

And etc.

Now the Citgo sign is back in the Globe, but in advertising form on page A3 of yesterday’s edition.

 

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Close-up view:

 

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The ads come from Boston’s Sign (not to be confused with Boston Sign, whose website does not include the Citgo sign). The ad does steer readers to #CITGOsign, which features tweets like these from WCVB’s Maria Stephanos and others.

 

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But . . .

The hardsearching staff has so far been unable to determine who’s behind the Globe ads. We’ll make some phone calls today and keep you posted.

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One Response to Who’s Behind the Boston Globe Ads for #CITGOsign?

  1. […] we last left the Saga of the Citgo Sign, the company had run these two ads in Sunday’s Boston […]

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