Still More Boston Globe Ad-itorial $ynergy

March 2, 2016

As the hardreading staff has repeatedly noted, the Boston Globe has gotten awfully cozy with its advertisers of late.

Exhibit Umpteen: Yesterday’s combo platter for Legal Sea Foods in the $tately local broadsheet.

The entrée was this full-page ad on page A5:

 

Screen Shot 2016-03-02 at 12.32.53 AM

 

 

Just desserts turned up in the Globe Business section’s Bold Types column.

Roger Berkowitz: All politics is Legal

We’ve got plenty of choices this Super Tuesday: Hillary Clinton, Donald Trump, Bernie Sanders, Marco Rubio, Roger bold types-5975-1Berkowitz.

Roger Berkowitz?

That’s right. The Boston restaurateur known for his wacky advertisements is at it again. A new round of Legal Sea Foods ads will appear on Tuesday on local news stations and in the Globe, promoting “Berkowitz for President.”

 

Boston Globe accent – predictably – on “promoting.”