It's Good to Live in a Two-Daily Town

As the hardreading staff plowed through yesterday’s Boston Sunday Globe, we were struck by all the special sections it featured: Chill, Longwood: A City Within the City, and 11 Ideas from Boston 2014.

That last stood out because of what was printed at the top of each page:

Close-up for the bifocal set:

There were ads sprinkled throughout the “Special Supplement,” such as this one:

But we think the whole section is an ad – at least that’s the implication. Here’s another clue from an inside page:

The other two sections – Chill and Longwood: A City Within the City – are run-of-the-mill news sections designed to be ad magnets in particular categories.

Longwood first.

Representative ads:

Then Chill.

This section was an absolute ad bonanza. Representative samples:

Our prediction: Look for lots more of this in the future, especially the “Special Supplements.” Maybe next time the Globe bean counters could be a little more transparent about what they’re serving to their readers.