Why Does the Boston Ad Club Hate the Herald?

November 8, 2014

The hardreading staff has always loved the Hatch Awards (a.k.a. The Night of the Long Knives), which annually honor the best advertising campaigns in New England.

From a previous life:




(Warning: Dr. Ads is not a licensed physician.)

Yesterday the Ad Club ran this celebratory ad in the Boston Globe.

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Best of Show went to Mullen (the ad agency that initiated the Night of the Long Knives when it velvet-roped-off its seating area one Hatch night back in the ’80s).

P.S. The Ad Club ad did not run in the Boston Herald.

Just like last year.

Par for the (of) course.

Globe Hatches Ad That Herald Doesn’t

November 15, 2013

The hardreading staff used to make our living in the ad racket, and as such we routinely attended (while Dr. Ads covered) the New England Ad Club Hatch Awards, that annual  – and costly – celebration of ourselves.

Sample coverage:




No surprise we weren’t invited back for this year’s festivities, but fortunately yesterday’s Boston Globe featured a full-page ad highlighting the winners.


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And the Boston Herald did not.

Just sayin’.