‘Anchorman 2’ Has News for Stealth Marketers

December 5, 2013

Nifty compare ‘n’ contrast in the Boston dailies today regarding their coverage of Emerson College’s renaming its communication school the Ron Burgundy School of Communication.

Boston Herald:

Selling ‘Anchorman 2’

Bold campaign could start new trend

 

 

Will Ferrell’s visit to Emerson College as TV newsman Ron Burgundy — the latest in his tour of quirky in-character appearances to sell the “Anchorman” sequel — is a “brilliant” marketing strategy, industry insiders say, that could set a new standard for movie promotion if it pays off at the box office.

“It is quite an amazing campaign,” said John Verret, a Boston College advertising professor and former ad executive.

 

(Not to get technical about it, but John Verret teaches at Boston University  – not BC. Ron himself couldn’t have done it better.)

“If there are people in the movie business who thought they could pull it off and this does work, then I think you are going to see lots of attempts to do it,” Verret added . . .

Read the rest at Sneak Adtack.