Bottoms Up! Wine-Store Ad War in Boston Globe!

July 15, 2019

Think of it as a behind-the-bar brawl.

As the hardreading staff has previously noted, the Total Wine chain of liquor stores has dropped a bundle over the past two years on full-page ads in the Boston Globe, sometimes cheek-by-jowl with critical coverage of the retailer’s attempts to change state alcohol rules nationwide to work more in the chain’s favor.

(For a lively debate in this space about whether the Globe should have disclosed its financial connection to Total Wine in those news reports, see here.)

Regardless, Total Wine had pretty much the run of the stately local broadsheet until last Thursday, when this ad appeared on page A16.

 

Here’s the body copy in the New Hampshire Liquor & Wine Outlet ad.

Something all serious winemakers and distillers have in common is great pride in their work. Read the label – they’re very eager to tell you all about their history, their traditions, their culture. Oh, it’s not on there? Maybe you’re looking at one of Total Wine’s private-label “house brands” from an unidentified source.

At New Hampshire Liquor & Wine Outlets, you will find brands you know and trust at everyday low prices.

 

Whoa – that’s some serious liquor store shade, no?

This being Boston, we expected a serious smashmouth response, but here’s what appeared on page A3 of yesterday’s Globe.

 

 

Average savings of six bucks vs. New Hampshire prices?

That’s all you got, Total Wine?

Total Wimp is more like it.


Boston Globe Still Won’t Disclose Total Wine Intere$t

June 1, 2017

As the hardreading staff noted earlier this week, the Boston Globe is raking in ad revenue from Total Wine & More while also reporting on the disruptive liquor retailer’s attempts to change state alcohol rules nationwide.

But the Globe has at the same time failed to acknowledge its financial relationship with Total Wine, which has spent tens of thousands of dollars on advertising in the $tately local broadsheet.

Latest example: Yesterday’s Page One piece on the pushback to relaxing alcohol regulations. Buried in the final grafs was this:

Businesses, meanwhile, are prepared to spend handsomely to push measures that benefit them. The Total Wine & More chain, for example, just launched a large public relations campaign urging the task force and the Legislature to allow alcohol retailers to issue coupons and loyalty cards.

 

At that point you’d think the Globe might mention this ad that ran three pages later.

 

 

But no.

Then again, not everyone finds the Globe’s non-disclosure problematic. After our initial post, the redoubtable Dan Kennedy sent us this message.

 

 

We yield to no man in our respect for Mr. Media Nation, but . . .

 

 

One final note: Before you pooh-pooh the hardtsking staff, consider the Globe’s totally egregious pom-pom reporting of the recent Citgo sign rumpus, during which the paper raked in easily a hundred thousand dollars in feel-good ads for the Kenmore Square icon without disclosing its financial interest in the matter.

But no matter?

Respectfully, we think not.