Boston Herald Auctions Off Editorial to Advertisers

June 1, 2017

Stop the presses! The Boston Herald has gone native again!

As the hardtsking staff has previously noted, the sneaky local tabloid has occasionally dabbled in native advertising in its print edition, but now the ads in sheep’s clothing seem to be appearing with greater frequency.

Last week there was this full-page marketing massage “presented by Primark.”

Today there’s this puffery, “presented by The Lawn on D powered by Citizens Bank” – a twofer.

Both writers – Brett Milano and Miriam Schwartz – appear to be freelancers, although a piece she wrote last year referred to her as “the Herald’s Miriam Schwartz.” (Both, interestingly, also share the link bostonherald.com/users – which sort of feels backward given what the stingy local tabloid pays for freelance work.)

Anyway, that’s not as egregious as using staff reporters to produce advertising content, but even so . . .

C’mon, Heraldniks – at least have to decency to get actual copywriters to produce this stuff.