Boston Herald Auctions Off Editorial to Advertisers

June 1, 2017

Stop the presses! The Boston Herald has gone native again!

As the hardtsking staff has previously noted, the sneaky local tabloid has occasionally dabbled in native advertising in its print edition, but now the ads in sheep’s clothing seem to be appearing with greater frequency.

Last week there was this full-page marketing massage “presented by Primark.”

Today there’s this puffery, “presented by The Lawn on D powered by Citizens Bank” – a twofer.

Both writers – Brett Milano and Miriam Schwartz – appear to be freelancers, although a piece she wrote last year referred to her as “the Herald’s Miriam Schwartz.” (Both, interestingly, also share the link bostonherald.com/users – which sort of feels backward given what the stingy local tabloid pays for freelance work.)

Anyway, that’s not as egregious as using staff reporters to produce advertising content, but even so . . .

C’mon, Heraldniks – at least have to decency to get actual copywriters to produce this stuff.

Advertisements

No Credit Where Credit’s Due from Boston Herald

April 1, 2016

From time to time the hardreading staff issues credit reports on the stories the Boston dailies appropriate from one another. For example, yesterday we noted that Boston Globe reporter Joshua Miller’s Political Happy Hour gave a credit and a link to Herald columnist Joe Battenfeld’s scoop on the latest dustup between Suffolk University trustees and President Margaret McKenna.

We’re dismayed to report, however, that the frosty local tabloid declined to return the favor today in Donna Goodison’s piece about the redevelopment of the Seaport District’s Pier 4.

Pier 4’s peerless design

Screen Shot 2016-04-01 at 1.05.14 PM

Tishman Speyer released new renderings for its Pier 4 project in the Seaport District that will include a nine-story, 100-unit luxury condo building and 13-story office building, both with ground-floor retail and restaurant space.

The New York company plans to demolish the former Anthony’s Pier 4 restaurant next week to make room for a one-acre park and half-acre public plaza as part of its development on the South Boston waterfront.

 

That piece comes in the wake of Tim Logan’s far superior one that appeared in Wednesday’s Globe.

 

Screen Shot 2016-04-01 at 1.12.03 PM

 

No mention of the Globe’s piece in today’s stingy local tabloid, though.

C’mon, Heraldniks: Be a mensch, eh?

P.S. Boston Magazine’s Kyle Scott Clauss also picked up on the story today, but – to his credit – he did give credit to the Globe.