As our Walt Whitman desk attests on a regular basis, the Boston Herald is a past master at using its newshole to promote . . . that’s right – the Herald. And now apparently, the fuzzy local tabloid is offering the same sort of ad-itorial package to its advertisers.
Witness the latest installment of the paper’s daily plug for Boston Herald Radio, the webcast that up to several people a day listen to.
Nice bit of venial synergy for Dunkin’ Donuts, eh? Lede of the “interview” at left.
Todd Wallace, field marketing manager for Dunkin’ Donuts, joined Boston Herald Radio’s “Morning Meeting” with Hillary Chabot and Joe Battenfeld to talk about the iconic coffee chain’s new products.
You gotta hear this segment to believe it. Those Heraldniks sure can take the r out of radio.