Maybe Target should change its “bullseye” logo to “bullshit.” At least that seems to be the sentiment in this full-page ad that Sully’s ran in today’s Boston Herald (and not the Globe).
The text:
Here’s Target’s announcement of its line.
Target and Designer Todd Snyder Celebrate Local Pride With a Series of Exclusive Collections
Hometown pride is the heart and soul of American cities. Our local ball teams, signature must-eats, even our accents can make each of us beam with pride over the place we call home. Now, Target wants to help you celebrate your roots with Local Pride by Todd Snyder, an exciting new collaboration featuring city-specific merch designed to celebrate hometown pride.
An award-winning American menswear designer in New York City and Iowa native, Todd Snyder has experienced both small-town life and big-city living. And if there’s one thing Todd has learned, it’s that each place has its own story to tell.
Or steal.
The hardphoning staff has calls in to the crew at Sully’s and the PR people at Target. As always, we’ll keep you posted.
Posted by Campaign Outsider 
It's Good to Live in a Two-Daily Town 