Target Rips Off Boston Locals, “Sully’s” Image

August 10, 2015

Maybe Target should change its “bullseye” logo to “bullshit.” At least that seems to be the sentiment in this full-page ad that Sully’s ran in today’s Boston Herald (and not the Globe).

 

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The text:

 

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Here’s Target’s announcement of its line.

Target and Designer Todd Snyder Celebrate Local Pride With a Series of Exclusive Collections

0010_141217_COLE+HAAN_TODD+SNYDER_035_ext_GCR_45dc1c74-129f-4560-b413-7f6e1b1a4d21-prvHometown pride is the heart and soul of American cities. Our local ball teams, signature must-eats, even our accents can make each of us beam with pride over the place we call home. Now, Target wants to help you celebrate your roots with Local Pride by Todd Snyder, an exciting new collaboration featuring city-specific merch designed to celebrate hometown pride.

An award-winning American menswear designer in New York City and Iowa native, Todd Snyder has experienced both small-town life and big-city living. And if there’s one thing Todd has learned, it’s that each place has its own story to tell.

 

Or steal.

The hardphoning staff has calls in to the crew at Sully’s and the PR people at Target. As always, we’ll keep you posted.


Irish Ayes for Boston Globe’s St. Pat’s Coverage

March 17, 2014

The hardreading staff, which is three-quarters Irish (and a proud citizen of Ireland, to boot), has always disliked St. Patrick’s Day with its amateur drinkers and Irish for a Day idiots. (The old man used to say we had an Irish sense of work and a German sense of humor.)

Back then we lived at 89th and 3rd, just three blocks from where the St. Patrick’s Day Parade ended, so each year we spent the next morning sweeping the drunks off every stoop on the block.

We don’t like the fauxliday any better up here, what with all the annual knee-jerk nonsense that goes on in South Boston. But this year there was the new wrinkle of State Sen. Linda Dorcena Forry hosting the traditional St. Patrick’s Day breakfast, and we expected some lively coverage in the local dailies.

Not so fast, Armaugh Boy.

Surprisingly, the Boston Herald’s coverage was flat as yesterday’s beer.

 

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Laurel Sweet got all of seven paragraphs for her piece on the breakfast, and the parade coverage got the same.

Crosstown at the Boston Globe, by contrast, Dorcena Forry was the Cover Gal.

 

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The Metro section featured two reports on the parade – here and here – along with columnist Adrian Walker waxing enthusiastic about the breakfast.

Linda Dorcena Forry rescues breakfast

 

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You could spot a difference in the St. Patrick’s Day breakfast right from the start this year: The comedic opening was actually funny.

There was a video of Linda Dorcena Forry in front of the convention center sticking Bill Linehan in a cab and then explaining to the driver, in subtitled Haitian Creole, “Remember what we talked about. You need to take him on a long, long ride.”

And with that video Dorcena Forry strode into the breakfast, leading the crowd in the St. Patrick’s favorite, “Step Into the Parlor.” It had taken her roughly two minutes to completely own the event.

 

The same way the Globe owned the coverage in the Daily Bakeoff.