Poll Vault at the Boston Herald

March 7, 2013

Our feisty local tabloid today released a new poll on the U.S. Senate race (which pretty much runs true to form), and gave it that special Herald something.

Start with Page One:

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Two elements of note: 1) the Cryptkeeper photo of Ed Markey; and 2) the rose-colored subhead.

Inside spread:

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From Joe Battenfeld’s lead piece:

U.S. Rep. Edward Markey is the clear frontrunner to win the special U.S. Senate election, but his support is so soft he’s failing to break the 50 percent mark even against a field of little-known GOP challengers, a new UMass Lowell/Boston Herald poll reveals.


Helpful graphic (see full poll here):

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Meanwhile, crosstown rival Boston Globe has a piggyback piece on the Herald poll with a decidedly more  measured tone.

Markey leads Lynch by wide margin in poll

Representative Edward J. Markey holds a wide lead over his Democratic rival for the Senate, fellow Representative Stephen F. Lynch, and would easily beat all three Republican candidates in a head-to-head matchup, according to a new poll.

Markey leads Lynch by 29.5 percentage points among potential Democratic primary voters, 50 percent to 20.5 percent, with 23 percent undecided about their preference in the April 30 primary, according to the UMass Lowell/Boston Herald poll released Wednesday night.

Markey, of Malden, would also beat the Republicans candidates by double-digit margins, although the poll found that the vast majority of voters do not know who those candidates are, suggesting they have room to grow if they can broaden their profiles.


Room to grow. That’s putting it mildly.

Not at all the style at the Herald.

Poll Vaulting the Brown/Warren U.S. Senate Race

November 5, 2012

The local dailies are – wait for it – presenting very different pictures of polling data in the runup to tomorrow’s actual voting in the U.S. Senate race between Scott Brown (R-I’m Nobody’s Senator But Yours) and Elizabeth Warren (D-I’m Nobody’s Senator Yet).

From the Sunday Boston Globe (boink! sorry, paywall):

Two new polls show Brown, Warren in tight race

A new poll released Sunday morning shows Elizabeth Warren leading Senator Scott Brown by four percentage points, 50 percent to 46 percent. The live telephone poll of 535 voters was conducted between Oct. 26 and Nov. 1 by the Western New England University Polling Institute on behalf of the Springfield Republican and has a margin of error of plus or minus 4 percentage points. It’s the seventh of eight recent public polls that show Warren with a lead of between two and seven percentage points.

It’s a whole nother world, however, in today’s Boston Herald:

UMass Lowell/Herald poll: Senate race deadlocked

The bruising Massachusetts Senate battle between Republican Scott Brown and Democrat Elizabeth Warren is deadlocked just hours before Election Day, with both the candidates and the voters suffering from a barrage of attack ads, a new UMass Lowell/Boston Herald poll reveals.

The poll shows Brown holding a 49-48 percent advantage over Warren among likely voters, dispelling earlier polls and Democratic claims of a small Warren lead. The one-point lead is well within the poll’s 4.1 percent margin of error.

But wait! The Herald piece also provides some uncharacteristic context:

Brown held a four-point lead among likely voters in a UMass Lowell/Herald poll in mid-September, but the Harvard Law professor has closed that gap as more Democratic voters have moved to her side.

Helpful Joe Battenfeld sidebar:

Middle-class vote nearly split between candidates

Massachusetts voters are about evenly split on which U.S. Senate candidate will be a better champion of the middle class, even though Democrat Elizabeth Warren has made that her chief campaign message, a new UMass Lowell/Boston Herald poll shows.

Warren has talked constantly about the “hammered” middle class for the past year but just 47 percent of registered voters believe she’ll best represent their interests, the poll shows.

A nearly equal number — 43 percent — say they believe Warren’s opponent, Republican U.S. Sen. Scott Brown, would be better for middle-class voters.

In other words, pick ’em.