Boston Globe Carves Out New Ad Space on Front Page

January 21, 2014

First it was the strip ad at the bottom of Page One. Now the Boston Globe has inserted advertising into its In the news index that occupies the lefthand side of the front page every day.

Monday’s Boston Globe:

 

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And the interloping ad:

 

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Yes yes – the Boston Herald also posts ads on its front page.

 

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But the Boston Sports Clubs ad is clearly set off from the Herald’s editorial content. Which the Globe’s Citizens Bank interloper clearly is not.

Paging John Henry. Paging Boston Globe owner John Henry.

 

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Boston Herald at a Distinct DisADvantage

September 9, 2013

Here are some of the ads that ran in the Boston Sunday Globe.

 

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And here are their counterparts in Sunday’s Boston Herald.

 

 

 

 

 

That’s right – none of those ads ran in the feisty local tabloid.

Draw your own conclusions.

 


Herald (At Last!) Has Memorial Ad-vantage Over Globe

April 30, 2013

After eating its crosstown rival’s dust for two weeks, the Boston Herald finally got more love on the tribute advertising front than the Globe. All the stately local broadsheet has today is this quarter-page ad from Boston Sports Clubs:

 

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The feisty local tabloid, on the other hand, has this full-page ad from the Greater Boston Chamber of Commerce:

 

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Chalk one up for the little guy, eh?