Globe Comes Sort of Clean on ‘In the news’ Ads

January 23, 2014

As the hardreading staff noted the other day, the Boston Globe has crowbarred advertisements into its front-page In the news index.

Boston Globe Carves Out New Ad Space on Front Page

First it was the strip ad at the bottom of Page One. Now the Boston Globe has inserted advertising into its In the news index that occupies the lefthand side of the front page every day.

Monday’s Boston Globe:

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And etc.

Tuesday’s In the news was pretty much the same.

 

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But Wednesday’s edition had a Come-to-Jesus addition.

 

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Now, we’re under no illusion that the Globeniks pay any heed to the hardreading staff. But they would pay attention to the redoubtable Dan Kennedy of Northeastern University and Media Nation, who tweeted this on Tuesday:

 

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That, we’re thinking, might have made a difference.

Then again, here’s today’s installment:

 

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So the Globe removed “Advertisement” and added “Citizens Bank.”

Hey, Dan: Time for another tweet?

 


Boston Globe Carves Out New Ad Space on Front Page

January 21, 2014

First it was the strip ad at the bottom of Page One. Now the Boston Globe has inserted advertising into its In the news index that occupies the lefthand side of the front page every day.

Monday’s Boston Globe:

 

Screen Shot 2014-01-21 at 12.58.18 AM

 

And the interloping ad:

 

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Yes yes – the Boston Herald also posts ads on its front page.

 

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But the Boston Sports Clubs ad is clearly set off from the Herald’s editorial content. Which the Globe’s Citizens Bank interloper clearly is not.

Paging John Henry. Paging Boston Globe owner John Henry.