Now that the Bay State’s umpteenth U.S. Senate special election is done, the Boston news media can turn their attention to the first real mayoral race we’ve had here in Mayberry since 1993.
From Tuesday’s Boston Globe:
Conley set to launch television ads
Suffolk DA’s are 1st of Hub mayor’s race
Boston mayoral candidate Daniel F. Conley, leveraging his significant fund-raising advantage over 11 opponents, will launch the first television advertising campaign of the race Tuesday, part of a sustained blitz that will continue through the Sept. 24 preliminary election.
Conley’s campaign has paid for five ads, at least four of which will begin running Tuesday on local and cable television stations. The Conley campaign declined to say how much it is spending on the ad campaign, making it difficult to determine the frequency and prominence of the ads.
The Suffolk district attorney’s ads will be quickly followed Thursday by a commercial buy from Felix G. Arroyo. The first ad from the Latino city councilor will be in Spanish and will air only on Spanish-language media.
And then there’s this:
The ads were produced by Joe Slade White and Co., a media strategy firm that has worked on campaigns with other Democrats, including Joe Biden when he was running for reelection to the US Senate from Delaware. Conley’s campaign has paid the company $23,000 for its work, according to campaign expenditures filed with the Massachusetts Office of Campaign & Political Finance.
First of all, $23,000 for producing five ads? Those guys need management.
Second of all, Joe Slade White and Co. is carpetbagging in this race.
That’s New York/Texas/DC in the lower bar for oldies like us.
Client list (click to expand):
Funny, Dan Conley doesn’t appear on this expanded client list either.
Then again, 23 grand doesn’t exactly put you on the radar screen.
Oddly enough, Tuesday’s Boston Herald reported this:
Conley, Arroyo plan TV ad blitz
The air war in the mayor’s race has officially begun as Suffolk District Attorney Daniel F. Conley launches a series of TV ads today and City Councilor Felix G. Arroyo follows later this week with what may be the first Spanish-language-only ads in a Hub mayoral race.
Conley’s campaign is launching five new ads to begin airing on cable and local TV today. In one spot, created by a Portland, Ore., production company, he talks about “cracking down on illegal guns” and how he created a Suffolk County gun court that has a 90 percent conviction rate. Other ads focus on education and the city’s innovation economy.
(The web version of the piece calls it a “Buffalo, New York, production company” – no correction appended. The Herald doesn’t do corrections.)
Buffalo – Portland, Ore. (not even Maine?) – whatever. The ads were not produced in Boston.
Surprisingly, neither local daily made a big deal of it.
But the hardreading staff is.