Russel Pergament’s Jewish News Service Is Totally Old Testament

October 17, 2013

Several days ago the hardreading staff posted an item about the Jewish News Service running this ad in the Boston Herald but not the Boston Globe.

 

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We also said we’d try to contact JNS founder (and inveterate publishing bunny) Russel Pergament to ask, among other things, if he’ll be advertising in the Globe anytime soon.

And so we did. Whereupon we had a nice conversation with Pergament, a media dynamo the hardworking staff has known for over three decades, ever since he was founding the Tab newspapers and we were copy chief at Filene’s.

(Best part of that job: We met the Missus.)

Best part of Russel Pergament: He’s entirely unfazed at JNS being depicted “as foaming-at-the mouth right wingers,” as he put it, referring to this Jewish Daily Forward piece.

Instead, he says this:

Even the most left-wing Jewish writers who see Israel as an aggressive Nazi-like state get nervous about reports like this one from Swedish tabloid Aftonbladet [regarding Jewish soldiers purportedly harvesting the organs of Arabs].

 

Pergament says a dozen papers – including Christian media and secular media that “emphasize the objective nature of the facts we send” – have subscribed to JNS.  He says he’s also run ads in The New Republic and a New Britain, CT paper, while the Jerusalem Press and Chicago Tribune have picked up JNS content.

As for the Boston dailies, Pergament says he gets more bang for the buck in the Herald, and that the Herald sales rep called and asked for his business.

Hey, Globeniks – any response?


‘David’ Ad in David Daily

October 10, 2013

The Boston Herald has an unusual ad on Page 8 of today’s edition.

 

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JNS – the Jewish News Service – describes itself this way:

JNS.org is an independent, non-profit, business resource and wire service covering Jewish news and Israel news for Jewish media throughout the English-speaking world.

We provide objective, non-partisan reporting from Jewish communities throughout the U.S., Europe, South America, South Africa, Australia and a wide array of Israel news. We also provide a rich assortment of photos and art, cultural news and features, commentary, and holiday-specific editorial packages around which our subscribers can sell seasonal-themed advertising.

 

But here’s how the Jewish Daily Forward describes it.

Fledgling Jewish News Service Rocks Boat With Strident Pro-Israel Message

Challenges JTA for Slice of Jewish Newspaper Market 

A new, right-leaning Jewish newswire is seeking to displace the Jewish Telegraphic Agency as the Associated Press of the Jewish media.w-jns-062713

Nearly two years after its launch, Jewish News Service is growing fast by promoting its pro-Israel perspective, offering ad-friendly special sections — and by giving it all away cheap.

“Some papers choose to use us versus anybody else because they think we are more respectful of Israel’s challenges,” said Russel Pergament, publisher of JNS. “Other editors prefer us because we’re less expensive. And I’ll take either.”

 

That would be old Boston hand Russel Pergament, one of the founders of the Tab chain of local weeklies. In a 2007 Boston Phoenix profile of Pergament (who had returned here to launch a new publication), Adam Reilly wrote, “Russel Pergament, the indefatigable publisher of BostonNOW, has been described as having ‘the metabolism of a white rat on amphetamines.'”

The Forward piece is long and involved – far too detailed to summarize here, but definitely worth reading. While you’re doing that, the hardreading staff will try to contact Pergament to ask, among other things, if he’ll be advertising in the Boston Globe anytime soon.