November 28, 2013
New trend in newspapers (via Politico):
WE LOVE THAT THE THANKSGIVING PAPERS remain pleasantly plump. The (Portland) Oregonian in our driveway had 46 inserts, including a 60-page Macy’s monster with inserts within the insert.
WHAT WE DON’T LOVE: The new, Scrooge-like practice of charging home-delivery subscribers MORE for the paper BECAUSE it’s fat with ads (“added value”), and therefore more lucrative for the publisher. Jim Romenesko posted the Richmond Times-Dispatch’s note to its EZ Pay subscribers: “Because of its large size (last year’s was 5 pounds), the Thanksgiving Day newspaper is the most expensive to produce and difficult to distribute. … Effective this year, we will charge a premium rate of $2.35 for the Thanksgiving Day newspaper. This charge will be debited to your newspaper account … Our Christmas Day holiday edition will be packed with after-holiday savings from your favorite retailers. … [W]e will charge a premium rate of $1.50.”
Here’s the Romenesko post (from November 7).
Some newspapers, though, are only going halfway with the gambit.
WE’RE FINE WITH charging more for today’s fat issue at the newsstand, which a bunch of papers are doing: The WashPost imposed Sunday rates ($2.50 instead of $1.25); The Boston Globe is the Sunday price of $3.50, up from the daily $1.25. L.A. Times is $2, up from the usual $1.50. Regular prices: Chicago Tribune at $1.50; Newsday (Long Island) at $1.25.
From today’s Globe:
What about Newsstand Nation – you fine with that?
October 17, 2013
Several days ago the hardreading staff posted an item about the Jewish News Service running this ad in the Boston Herald but not the Boston Globe.
We also said we’d try to contact JNS founder (and inveterate publishing bunny) Russel Pergament to ask, among other things, if he’ll be advertising in the Globe anytime soon.
And so we did. Whereupon we had a nice conversation with Pergament, a media dynamo the hardworking staff has known for over three decades, ever since he was founding the Tab newspapers and we were copy chief at Filene’s.
(Best part of that job: We met the Missus.)
Best part of Russel Pergament: He’s entirely unfazed at JNS being depicted “as foaming-at-the mouth right wingers,” as he put it, referring to this Jewish Daily Forward piece.
Instead, he says this:
Even the most left-wing Jewish writers who see Israel as an aggressive Nazi-like state get nervous about reports like this one from Swedish tabloid Aftonbladet [regarding Jewish soldiers purportedly harvesting the organs of Arabs].
Pergament says a dozen papers – including Christian media and secular media that “emphasize the objective nature of the facts we send” – have subscribed to JNS. He says he’s also run ads in The New Republic and a New Britain, CT paper, while the Jerusalem Press and Chicago Tribune have picked up JNS content.
As for the Boston dailies, Pergament says he gets more bang for the buck in the Herald, and that the Herald sales rep called and asked for his business.
Hey, Globeniks – any response?