November 27, 2014
Well the hardreading staff was checking out Politico Playbook (yes, Mike Allen is crazy enough to post on Thanksgiving and, yes, we’re crazy enough to read it on Thanksgiving) when we came across this:
TODAY’S PLEASINGLY PLUMP WashPost has 34 Black Friday circulars in the blue bag (and doubles the usual weekday cover price to $2.50). The Raleigh News & Observer, with 43 inserts, triples the normal price to $3. The garish cover of the Richmond Times-Dispatch promises “up to 900 pages of savings” (and profit for the paper), and raises the price from $1.25 to $3.50 (even gouging subscribers with a surcharge). The Dallas Morning News bills today’s paper as “Biggest issue, biggest deals of the year … SPECIAL PRICE $3” – twice the usual price for a weekday issue.
Hmmm, we bethought ourselves – wonder what the locals did on the pricing front. So we went to the front pages.
Today’s Boston Globe:
Regular weekday Globe:
Notice that the snowbirds get the same price both days, likely because they didn’t get the umpteen Doorbuster! inserts.
Crosstown at today’s Boston Herald:
In case you’re wondering, the catchpenny local tabloid was chockablock with inserts. But it was no Pursebuster! The stately local broadsheet should take notice.
November 28, 2013
New trend in newspapers (via Politico):
WE LOVE THAT THE THANKSGIVING PAPERS remain pleasantly plump. The (Portland) Oregonian in our driveway had 46 inserts, including a 60-page Macy’s monster with inserts within the insert.
WHAT WE DON’T LOVE: The new, Scrooge-like practice of charging home-delivery subscribers MORE for the paper BECAUSE it’s fat with ads (“added value”), and therefore more lucrative for the publisher. Jim Romenesko posted the Richmond Times-Dispatch’s note to its EZ Pay subscribers: “Because of its large size (last year’s was 5 pounds), the Thanksgiving Day newspaper is the most expensive to produce and difficult to distribute. … Effective this year, we will charge a premium rate of $2.35 for the Thanksgiving Day newspaper. This charge will be debited to your newspaper account … Our Christmas Day holiday edition will be packed with after-holiday savings from your favorite retailers. … [W]e will charge a premium rate of $1.50.”
Here’s the Romenesko post (from November 7).
Some newspapers, though, are only going halfway with the gambit.
WE’RE FINE WITH charging more for today’s fat issue at the newsstand, which a bunch of papers are doing: The WashPost imposed Sunday rates ($2.50 instead of $1.25); The Boston Globe is the Sunday price of $3.50, up from the daily $1.25. L.A. Times is $2, up from the usual $1.50. Regular prices: Chicago Tribune at $1.50; Newsday (Long Island) at $1.25.
From today’s Globe:
What about Newsstand Nation – you fine with that?