Finally! ADvantage Goes to Boston Herald!

February 18, 2016

As the hardreading staff has noted many many many times, memorial/institutional/advocacy advertising in the local dailies almost invariably migrates to the Boston Globe – and the Globe alone.

The ad war over demolishing the Prouty Garden at Children’s Hospital, however, is the exception that’s proving the rule.

Last week’s setback for Children’s, in which the Department of Public Health forced the hospital to postpone its plan to replace the garden with a billion-dollar expansion pending a cost study, has seemed only to increase the hospital’s desire to win the battle for public opinion.

Thus, this new full-page ad in today’s Boston Herald.

 

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Unusually, the ad did not run in the Globe. But that doesn’t mean readers of the stately local broadsheet were deprived of Children’s spin du jour. Instead of an ad, they got this op-ed by Sandra Fenwick, president and CEO of Children’s.

 

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Hey – why buy the cow when the milk is free, eh?

Let’s see if the Save the Prouty Garden folks get equal op-ed time.


Prouty Garden at Children’s Gets a Reprieve

February 13, 2016

Looks like the hardreading staff might’ve spoken too soon about the war being over between Children’s Hospital and the Save The Prouty Garden forces fighting the hospital’s expansion plans.

From today’s Boston Globe:

State tells Children’s Hospital to slow down

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State regulators are asking Boston Children’s Hospital to show that its planned $1 billion campus expansion won’t undercut their efforts to restrain growth in health care costs.

In a Feb. 11 letter, the Department of Public Health said Children’s Hospital must provide an independent analysis that demonstrates the project is “consistent with the Commonwealth’s efforts to meet . . . health care cost-containment goals.”

Large hospital construction projects must be approved by the state, but this is only the second time regulators have asked for this sort of cost analysis before making a decision.

 

At the end of the piece, there’s this:

The hospital’s expansion plans are controversial because they would require building over a beloved garden. A group working to save that green space, called Friends of the Prouty Garden, applauded state officials’ call for more information, because it would delay the project.

“This puts the brakes on the hospital’s apparent game plan to win an immediate approval,” said Gregor McGregor, a lawyer representing the group.

 

But to the Boston Herald, that’s burying the lede.

State steps into flap over Prouty Garden

To eyeball controversial Children’s expansion

A controversial expansion plan for Boston Children’s Hospital to clear out the facility’s beloved Prouty Garden andScreen Shot 2016-02-13 at 1.41.32 PM make way for new medical space is on hold after the state ordered an independent cost analysis of the project.

The Department of Public Health issued an order Wednesday for Children’s to select a firm or individual — which will require DPH approval — to conduct an analysis of the $1.5 billion 
expansion that would bulldoze the 23,000-square-foot garden.

“I would say that if Boston Children’s Hospital were planning on a quick approval, this will not be quick,” said Gregor McGregor, an attorney for the group Friends of Prouty Garden, who have advocated to preserve the green space. “It’ll mean the Department of Health will give it close scrutiny.”

 

In other words: Hold off on the Garden party, but have the balloons ready just in case.


Ad War Over Children’s Hospital Prouty Garden

February 12, 2016

The year-long dustup over the Children’s Hospital plan to demolish the beloved Prouty Garden to make room for an 11-story, $1.5 billion clinical building has entered a new arena. After losing a bid to have the half-acre of open space given landmark status, the Save Prouty Garden forces have gone the full-page ad route, running this in Tuesday’s Boston Globe.

 

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Close-up:

 

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Apparently that appeal to save the soul of Children’s Hospital was compelling enough to elicit this full-page response from the hospital in today’s Globe – and today’s Boston Herald, a relative rarity for ads like this.

 

 

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No way Children’s wins this PR battle. But the hospital has already won the war.


Target Rips Off Boston Locals, “Sully’s” Image

August 10, 2015

Maybe Target should change its “bullseye” logo to “bullshit.” At least that seems to be the sentiment in this full-page ad that Sully’s ran in today’s Boston Herald (and not the Globe).

 

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The text:

 

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Here’s Target’s announcement of its line.

Target and Designer Todd Snyder Celebrate Local Pride With a Series of Exclusive Collections

0010_141217_COLE+HAAN_TODD+SNYDER_035_ext_GCR_45dc1c74-129f-4560-b413-7f6e1b1a4d21-prvHometown pride is the heart and soul of American cities. Our local ball teams, signature must-eats, even our accents can make each of us beam with pride over the place we call home. Now, Target wants to help you celebrate your roots with Local Pride by Todd Snyder, an exciting new collaboration featuring city-specific merch designed to celebrate hometown pride.

An award-winning American menswear designer in New York City and Iowa native, Todd Snyder has experienced both small-town life and big-city living. And if there’s one thing Todd has learned, it’s that each place has its own story to tell.

 

Or steal.

The hardphoning staff has calls in to the crew at Sully’s and the PR people at Target. As always, we’ll keep you posted.