Finally! Ad-vantage, Herald!

January 19, 2015

As you might expect in the wake of yesterday’s New England Patriots blowtorching of the Indianapolis Colts, today’s Boston dailies both have full-page ads touting a wide variety of Patsaphernalia.

Boston Herald:

 

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Boston Globe:

 

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But only the feisty local tabloid has this:

 

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What’s Alex and Ani? According to its website, just this:

ALEX AND ANI is pioneering its own definition of corporate consciousness with sustainable initiatives and the creation of high quality, thoughtfully manufactured pieces. We are committed to building a culture that focuses entirely on mindful actions. Our products are hand crafted in America. Our stores are purposefully located on main streets to encourage growth in local economies.

 

And this caught our eye especially:

 

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What’s the NFL connection? This NFL Collection.

Representative sample:

 

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As the hardreading staff has mentioned, the Globe consistently kicks the Herald’s ads, so it’s nice to see the thirsty local tabloid get some love. Even if it comes from unexpected places.