If It Isn’t Dreck, It Isn’t Legal

July 25, 2016

As our kissin’ cousins at Campaign Outsider have noted, virtually every ad campaign for Legal Sea Foods over the past several years has been equal parts puerile and unfunny. But the current Berkowitz for President effort stands out for its excessively bad taste.

Back in March, there was this ad that drew protests from numerous quarters.

 

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Last week the big guffaws came from the size of Donald Trump’s hands. Now comes this full-page ad in today’s Boston dailies.

 

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Note that once again the Boston Herald has marked this “Advertisement,” and once again the Globe has not. Who ever imagined the thirsty local tabloid would be more fastidious than the $tately local broadsheet?

Regardless, Roger Berkowitz is getting hustled by his fancy-pants New York ad agency, DeVito/Verdi. In this case, he’s the fish.

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Legal Sea Foods Is Getting Scrod by Its Ad Agency

July 18, 2016

As the hardreading staff has noted, ever since Roger Berkowitz hired New York ad agency DeVito/Verdi, Legal Sea Food’s advertising has largely been in bad taste – a little bit flashy, a little bit trashy. (Our kissin’ cousins at Campaign Outsider have noted the same.)

Back in March DeVito came up with the breakthrough concept of having Berkowitz run for president, employing the theme Feel the Berk. (Sure, lots of ads have featured fake political campaigns, but none of them involved Berkowitz.)

Representative samples:

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Today came the latest installment, which ran in both Boston dailies.

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Interestingly, the Herald ad (above) is labeled “Advertisement” – four times – while the Globe version is unlabeled. That says something about either the Herald editors or the paper’s readers. Or, possibly, both.

Regardless, one more piece of carp from the local fish house chain.

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