Boston Sunday Globe a Real Education in Academic Marketing

May 12, 2014

Our stately local broadsheet was one giant bazaar for higher-ed advertising yesterday.

Start with the The New U in the Globe’s Ideas section.

 

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Then check out this all-business ad from Bentley University.

 

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And this full-page ad from UMass Boston.

 

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And this UMass Lowell quarter-page (just for scale) ad.

 

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And finally, this big wet kiss from the Globe’s News in Education program.

 

 

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Among the thankees: Lesley University, Regis College, and – wait for it – UMass Lowell.

Educational, yes?

 


Hark! The Herald! (U.S. Senate Debate-o-rama)

April 9, 2013

The Boston Herald has officially become a perpetual self-promotion machine. Case in point: The feisty local tabloid 1) co-sponsored a UMass-Lowell debate last night between Democratic U.S. Senate candidates Ed Markey and Stephen Lynch (that’s good); 2) streamed it live on the Web (okay); and 3) devoted six full pages to it in today’s paper (huh???).

Start with the front page:

 

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Then on page 2 Hillary Chabot provides the basic play-by-play, and a plug for the debate replay .

 

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Flip to pages 4 and 5 for columnists Margery Eagan and Joe Battenfeld, plus a helpful Scorecard, plus another plug for the debate replay.

 

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Then pages 6 and 7 feature reaction from readers, a focus group, UMass-Lowell junior Corey Lanier, and the Herald’s Peter Gelzinis.

 

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Oh, yeah – don’t forget to watch the replay.


Brown/Warren Debate and Ditch

October 1, 2012

Scott Brown (R-Clearly I’m Not) and Elizabeth Warren (D- Oh Yes He Is) have their much anticipated second U.S. Senate debate tonight. And since the debate is sponsored by UMass-Lowell and the Boston Herald, it’s also much hyperventilated in the feisty local tabloid, which devotes ten – count ’em, ten – pages to the bakeoff, including Page One (via the Newseum’s Today’s Front Pages):

Beyond the obligatory tale of the tape (which the hardsearching staff can’t find on the Herald’s website,) their are five – count ’em, five – thumbsucking columns. Chinstrokers Row comprises Joe Battenfeld, Jessica Heslam, Holly Robichaud, Kimberly Atkins and Andy Hiller of WHDH-TV, which will broadcast the debate.

PLUS . . . an editorial AND an op-ed by our BU colleague Tobe Berkovitz.

Whew!

As for the Boston Globe, they have exactly zero – count ’em, zero – mentions of the debate.

We’ll check back in when it’s the Globe’s turn to sponsor a debate.