Boston Herald Represses Hardreading Staff!

June 9, 2015

As you splendid readers might recall, the hardreading staff noted yesterday the Boston Herald’s promotion of its new feature, The Chic Sheet, which promises to “give readers an inside look at Boston’s most giving, gracious and stylish individuals who have mastered the art of being chic.”

We ended yesterday’s post this way:

Raise your hand if you can’t wait for tomorrow.

Same here.

 

Apparently someone at the frosty local tabloid took offense at that, because exactly zero Heralds were delivered  to the Global Worldwide Headquarters today.

Undaunted, we hereby present said Chic Sheet from today’s edition of the Herald.

 

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So much for trying to freeze us out. Hey, Heraldniks: Don’t try pulling this sheet again, eh?

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Ads ‘n’ Ends From the Boston Dailies (Happy Couples Edition)

June 8, 2015

The hardreading staff has long been dedicated to bringing all you splendid readers what’s most distinctive in the local dailies, and today we have a twofer in the ad department.

Start with the Boston Globe, which featured this sixth-page ad on paste A5 (it also ran in yesterday’s Metro section).

 

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We count eight names overall between the two in the happy couple. That’s a lotta class, eh?

But why run the ad in the Globe? The lede supplies a lead:

 

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Plug Renata von Tscharner into the Googletron and you get this: Renata von Tscharner, founder andp resident, Charles River Conservancy. Mystery solved.

Crosstown at the Boston Herald, though, the mystery lingers in this ad, which has run several times in the past month, including today.

 

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We count zero eyes between the two in the happy couple. Plug The Chic Sheet into the Googletron and you come across this Herald promo, which seems to have appeared only online.

The Chic Sheet launching June 9

The Chic Sheet is the Herald’s new annual celebration of style and spirit.

Launching on June 9, the feature will give readers an inside look at Boston’s most giving, gracious and stylish individuals who have mastered the art of being chic.

 

The selfie local tabloid also includes this informative video.

 

 

Raise your hand if you can’t wait for tomorrow.

Same here.

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Hark! The . . . Globe?

June 4, 2015

Our Walt Whitman desk is normally the sole province of the Boston Herald, but today it’s not the selfie local tabloid that’s celebrating itself and singing itself.

It’s the Boston Globe that’s passing off promotional material as bylined news.

To wit:

A new Boston tradition: The Globies sports awards

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The Boston Globe has announced plans for a sports awards program that will honor the best of Boston and New England sports. The Globies Presented by Mercedes-Benz will be held Oct. 6 at House of Blues in Boston.

Awards will be given in a variety of categories, including MVPs of the Red Sox, Patriots, Bruins, Celtics, and Revolution, the Boston Pride Award, Community Hero, and Best Female Athlete.

“New England has one of the world’s most passionate sports fan bases and we want to create a new tradition to celebrate the teams and individuals that fuel our passion while forging a stronger connection with those fans,” said Globe CEO Mike Sheehan.

 

Not to mention with Mercedes-Benz.

Globe staffer Matt Pepin drew the short straw and had to write the puff piece, which includes more slop from Sheehan: “We are grateful to our principal partner, the Boston Area Mercedes-Benz Dealers, for leading the efforts to make this vision a reality, as well as our presenting sponsor MGM Springfield, a company with deep roots in sports and entertainment.”

Ah, that explains it – the Globies are a vision. All the more regrettable that it blurs the line between news and marketing.

Perhaps the stately local broadsheet should consider hiring a VP/Optometry for just these visionary occasions.

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