Boston Herald a Suffolk University Satellite Campus

May 24, 2013

There’s some serious co-branding going on at the Boston Herald these days, where the Suffolk University logo is on the feisty local tabloid like Howie Carr on a Bay State solon.

For starters, there’s the Suffolk connection to the Herald’s weekly Press Party webcast, the underdog half of the Great Boston MediaWatch Dogfight with WGBH’s Beat the Press. Here’s the ad from today’s paper:

 

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And here’s how the webcast’s background looks:

 

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Suffolk even gets part of the bug for video packages:

 

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In the Herald itself, Suffolk’s VP of Whatever John Nucci now seems to have his own column:

 

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But there’s no tag or ID for Nucci, just the Suffolk logo.

Wait – there’s more. Nucci also turns up in Press Party packages, just to round things out.

 

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The Nucci column, it turns out, is part of this initiative, which the Herald announced a couple of weeks ago.

raceformayorHerald, Suffolk U. set to give voters a lesson in city politics

Suffolk University and the Boston Herald are joining forces to provide the most comprehensive multimedia coverage anywhere on this year’s milestone race for mayor of Boston.

The university, which already teams with the Herald on the weekly “Press Party” media analysis Web show, brings to the table an array of important tools for voters who want cutting-edge coverage of the mayoral battle.

 

Those tools includes polling and blogs and Nucci and stuff. So that’s a lesson in something.

But . . . is it just us, or is this a bit much, considering that the Herald is supposed to be sort of covering Suffolk University?

Not to get technical about it.


Our ‘Beat the Press Party’ Bakeoff (Spotlight the Globe Edition)

April 6, 2013

It’s time once again to review the Great Boston MediaWatch Dogfight, especially the rumpus over the Boston Globe’s Spotlight report, Driven to the Edge.

Start as usual with the underdog Boston Herald, which has been hounding its crosstown rival all week over the Globe’s three-part taxidermy of the Boston cab industry.

The Herald’s Press Party segment is here.

Highlights.

The set-up piece accused the Globe of deception and essentially declared reporters should never go undercover, a position host Joe Battenfeld persistently pursued.

And a position Suffolk University’s Bob Rosenthal seconded, asserting that the Globe did a good job but committed an ethical violation because the paper could have gotten the story otherwise – which is nonsense.

Boston City Councilor Tito Jackson and State Rep. Shaunna O’Connell, to their credit, countered that the Globe could not have gotten the story without going undercover.

Over at the Big Dog, WGBH’s Beat the Press (hosted by Emily Rooney), the conversation went this way:

Host Emily Rooney said sometimes the end justifies the means.

The panelists generally praised the Globe story, asserted that you need to cross your T’s and dot your I’s in these situations, and said the Herald was just being the Herald.

Who’s Top Dog?

You tell us.

Originally posted at Campaign Outsider.


Hark! The Herald! (‘Party’ Pooper Edition)

April 5, 2013

From our Walt Whitman desk

Yesterday our feisty local tabloid celebrated itself and sang its Press Party with a full-page ad.

 

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Got that – always smart, no-holds-barred discussions from fresh faces with their news noses on the ground and their fingertips on the pulse of the media machine?

Two observations: 1) That has to be painful; and 2) Could this be any more baldly aimed at WGBH’s Beat the Press?

Regardless, to promote tonight’s version of Press Party, the Herald coughs up not a full-page ad but a lousy quarter-page of  – what to call it? – promotorial.

 

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Pikers.

Just in case you’re curious about the promotorial content:

 

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Coming up tonight: Our next installment of the Great Boston MediaWatch Dogfight.  Ask for it by name.