Herald Gets Its Ads Kicked . . . Again

July 18, 2013

Do we detect a pattern emerging here?

For the third time in three weeks, Boston Herald readers have been snubbed by a full-page ad aimed at the local citizenry.

(First it was the Marriott at Tudor Wharf memorializing fallen Boston firefighter Stephen F. Minehan; then it was the Chicago Blackhawk saluting the Boston Bruins.)

Now it’s the Employees & Management of Demoulas/Market Basket, who ran this ad in Wednesday’s Boston Globe:

 

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Notice the ad did not mention Arthur S. Demoulas, the “other” member of the Board of Directors and the motivating force behind the power play, as the Globe noted here:

Market Basket CEO faces revolt led by his cousin

 

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At a typical corporation, the chief executive is expected to be beholden to the board of directors. But Market Basket grocery titan Arthur T. Demoulas asserted otherwise one day when some board members challenged his authority to spend money as he saw fit.

 

“There’s only one boss in the company,” Demoulas told directors in August 2012, according to a transcript of the board meeting. “There’s not two. There’s not three. There’s not five. There’s only one boss.”

For more than two decades, Market Basket has been anything but typical.

Even for the most contentious boardrooms, Demoulas’s statement underscores the strong-willed personalities in his extended family, which built the Market Basket chain into a regional powerhouse despite spending much of their time fighting one another. The latest battle again pits Arthur T. Demoulas against his cousin, Arthur S. Demoulas, who is moving to oust the former after finally gaining control of the board this year.

 

Excellent dustup, and well worthy of a newspaper ad war (the hardreading staff is hoping for an Arthur T. rebuttal in Thursday’s Globe.)

But apparently not in the Herald, which the Employees & Management of Demoulas/Market Basket deemed unworthy as an advertising platform.

Perhaps they don’t value the readers of the feisty local tabloid.

Or maybe it’s because of backhanded coverage like this in Saturday’s Herald:

 

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You tell us.


Herald Once Again DisADvantaged

June 28, 2013

Why do advertisers keep snubbing Boston Herald readers?

Today this open letter to the Boston Bruins and the City of Boston appeared in the Boston Globe.

 

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Here’s the text of the letter, which is signed by Rocky Wirtz, Chairman of the Wirtz Corporation and Owner of the Chicago Blackhawks, and Blackhawks President & CEO John McDonough:

Hockey is a tough game. As impressed as we were by the strength, talent, and competitive spirit of the Boston Bruins on the ice, we were deeply touched by what happened off the ice. Rarely have we experienced the hospitality you afforded us throughout the playoff series between two incredibly gifted teams.

On behalf of the Chicago Blackhawks organization and the entire Wirtz Corporation, we want to personally express our heartfelt appreciation to your city, the Bruins organization, and especially the citizens of Boston for the remarkable welcome you showed our team and the many Chicagoans who visited.

From Boston’s political leadership to every member of the Bruins organization; from the players to the people on the streets, you demonstrated respect, good sportsmanship, and a genuine love for the great game of hockey.

Like the rest of the world, Chicagoans have been reminded in recent days of Boston’s strength. Please know we tip our hat to your city’s big heart and gracious spirit. You lead by example and have set the bar very high for others to follow.

 

So – all those hockey fans/readers of the feisty local tabloid got the same message, eh?

Nope. The message they got was, well, nuthin’. You get nuthin’.

This is the second time this week Herald readers got that message. As the hardreading staff noted, this memorial ad for Lt. Stephen F. Minehan, the Boston firefighter who died in a Charlestown warehouse blaze 19 years ago – this ad ran twice in Monday’s Globe, and no times in the Herald.

 

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We asked the folks at Pyramid Hotel Group, which owns that Marriott at Tudor Wharf, why it ran twice in the Globe but not in the Herald. No one addressed the latter part, but regarding the double play in the Globe one executive said, “It wasn’t intentional.” So the Globe made a mistake? “We’ll have to wait and see when the bill comes in. But I don’t think it was on purpose.”

An advertising executive at the Globe failed to answer our calls. We’re not holding our breath.


Globe Doubles Up on Stephen Minehan Memorial Ad at Herald’s Expense

June 25, 2013

Nineteen years ago yesterday, Boston Firefighter Stephen Minehan of Ladder 15, Engine 33 died in a fire on Boston’s waterfront.

On June 24, Lt. Stephen Minehan of the Boston (MA) Fire Department died after leading his company in a successful search for two other trapped firefighters at a blaze in a vacant waterfront warehouse. Minehan apparently became disoriented in the heavy smoke conditions and was separated from his company as they rescued the trapped firefighters. He radioed that he was trapped but several rescue efforts to find him were unsuccessful. He died of smoke inhalation and his body was recovered by his company several hours later.

 

Boston.com remembrance:

 

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Yesterday’s Boston Globe featured this ad on page A5 honoring Minehan’s sacrifice:

 

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Living in a two-daily town, you’d expect a companion ad in the Boston Herald, right?

Wrong.

Instead, the same ad – inexplicably –  ran in the Globe’s Metro section:

 

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What’s the connection to the Residence Inn Marriott? Tudor Wharf is where Stephen Minehan died, and where a memorial to him was established in 2003.

But, apparently, that’s of no interest to Herald readers.