Herald Once Again DisADvantaged

June 28, 2013

Why do advertisers keep snubbing Boston Herald readers?

Today this open letter to the Boston Bruins and the City of Boston appeared in the Boston Globe.

 

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Here’s the text of the letter, which is signed by¬†Rocky Wirtz, Chairman of the Wirtz Corporation and Owner of the Chicago Blackhawks, and Blackhawks President & CEO John McDonough:

Hockey is a tough game. As impressed as we were by the strength, talent, and competitive spirit of the Boston Bruins on the ice, we were deeply touched by what happened off the ice. Rarely have we experienced the hospitality you afforded us throughout the playoff series between two incredibly gifted teams.

On behalf of the Chicago Blackhawks organization and the entire Wirtz Corporation, we want to personally express our heartfelt appreciation to your city, the Bruins organization, and especially the citizens of Boston for the remarkable welcome you showed our team and the many Chicagoans who visited.

From Boston’s political leadership to every member of the Bruins organization; from the players to the people on the streets, you demonstrated respect, good sportsmanship, and a genuine love for the great game of hockey.

Like the rest of the world, Chicagoans have been reminded in recent days of Boston’s strength. Please know we tip our hat to your city’s big heart and gracious spirit. You lead by example and have set the bar very high for others to follow.

 

So – all those hockey fans/readers of the feisty local tabloid got the same message, eh?

Nope. The message they got was, well, nuthin’. You get nuthin’.

This is the second time this week Herald readers got that message. As the hardreading staff noted, this memorial ad for Lt. Stephen F. Minehan, the Boston firefighter who died in a Charlestown warehouse blaze 19 years ago – this ad ran twice in Monday’s Globe, and no times in the Herald.

 

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We asked the folks at Pyramid Hotel Group, which owns that Marriott at Tudor Wharf, why it ran twice in the Globe but not in the Herald. No one addressed the latter part, but regarding the double play in the Globe one executive said, “It wasn’t intentional.” So the Globe made a mistake? “We’ll have to wait and see when the bill comes in. But I don’t think it was on purpose.”

An advertising executive at the Globe failed to answer our calls. We’re not holding our breath.


Hark! The Herald! (Lame Subscription III)

June 23, 2013

The Boston Herald is still desperate to build on its current base of 17 home subscribers, so today it once again ran this recruitment ad:

 

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Always Relevant, eh? So why did the hardreading staff get a sports page this morning that didn’t have the results of last night’s Stanley Cup Finals game?

The newsstand buyers of the Herald got the story. The electronic edition readers got the story. Home subscribers, though, got the shaft.

On top of that, the heisty local tabloid rubs our face in it with that ad.

Not right. Not right at all.


Hark! The Herald! (Lame Subscription Edition)

June 16, 2013

THE BOSTON HERALD WANTS YOU to swell the ranks of its current 17 home subscribers. So it ran this ad in today’s edition:

 

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Always Relevant? Seriously?

Here’s Page One of the sports section Herald home subscribers received this morning.

 

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Page 2 (photos courtesy of the Missus):

 

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And that was the four-star edition.

Once again, crosstown rival Boston Globe delivered an eight-page Stanley Cup section.

 

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Hey, Heraldniks: You haven’t just lost your fastball. This is like tee ball for the hardreading staff.

Seriously.


The Puck Stops at the Herald

June 13, 2013

After the hardreading staff watched last night’s fabulous triple-overtime Stanley Cup final between the Chicago Blackhawks and the Boston Bruins, we trundled off to bed confident that there would be excellent coverage in today’s local dailies.

But what did we find on our doorstep this morning masquerading as a daily newspaper?

The Boston Herald one-star edition.

Which featured this back page:

 

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And this inside back page (photos courtesy of the Missus):

 

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The heisty local tabloid’s coverage spanned an entire two periods, which turned out to be roughly 40% of the game.

Is that any way to treat the 17 home subscribers the Herald boasts? Sure, the three-star edition had this back page:

 

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BUT WE DIDN’T GET THE THREE-STAR EDITION, DID WE?

Meanwhile, the Boston Globe that plopped onto our front porch had a separate section with eight – count ’em, eight – pages of honest-to-God coverage.

Page One:

 

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Page 8:

 

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Yeah, we know – the Herald subcontracts the Globe’s printing presses so the stately local broadsheet has the advantage. But maybe the Heraldniks should put on some big-boy pants and find an arrangement that doesn’t force them to print a first edition at 11 pm the night before.

If not for their own sake then at least for the few, the proud, the 17.