University to Boston Herald: Suffolk You!

January 21, 2015

As the hardreading staff has dutifully chronicled, the Boston Herald has been a satellite campus of Suffolk University for years now, including – but not limited to – their joint Press Party Wayne’s World webcast, their Race for Governor tag-teaming of the 2014 Massachusetts gubernatorial election, their Inside the Race for Mayor for the 2013 Boston mayoral race, the John Nucci Connection (sounds like a ’60s British Invasion band, no?), and etc.

So imagine our surprise when this ad turned up not in the bestie local tabloid, but in the Boston Globe.

 

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Inspire that, Heraldniks. Right where it hurts.

Some success story . . .


Hark! The Herald! (Internet Radio Edition Umpteen)

August 2, 2013

From our Walt Whitman desk

It’s time someone called Social Services. The Boston Herald’s abuse of its news pages is now bordering on the criminal.

For months the Herald has been flogging its Wayne’s World webcast Press Party in the news pages, à la this from today’s page two:

 

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Now the Herald has gone all Mickey Rooney over Internet radio.

(Hey, kids! Let’s put on a radio station! We can use Pat Purcell’s garage!)

That, of course, calls for all the newsvertising that fits, which up to this point has involved half of Page One. But apparently that’s not enough, because today the dicey local tabloid gives it two-thirds.

 

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Plus, it goes without saying, the obligatory inside spread:

 

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(Come to think of it, if it goes without saying, why do we still say it? And don’t you come to think of everything you write or say? Who comes up with this stuff?)

Sorry – we’re back now.

Hard to say what’s most striking about today’s hoopla, but that “state-of-the-art” claim is a good place to start. As the redoubtable David Bernstein tweeted:

 

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Oh – and P.S.:

 

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As for the rest of today’s spread, it’s just one big advertisement in news drag.

You’d think real journalists would be embarrassed to stoop to this.

Then again, it is the Herald.