Hark! The Herald! (I’s on the Prize Edition)

March 26, 2014

It’s all hands on deck at the feety local tabloid today. First sports columnist Steve Buckley decides to get into the Marathon mix.

BC scrapper inspires run for ALS cure

I wish I had video highlights of Pete Frates’ entire baseball career.

If I did, I’d seek out the longest home run he ever hit, the greatest catch, and the hardest, dirtiest takeout slide he ever made at second CE1_4810.JPGbase, and then I’d somehow combine them into one rock-’em-sock-’em, in-your-face Pete Frates Baseball Moment.

And even then, it would look like a game of backyard ring toss compared with the aggressiveness and determination that Pete is showing in his fight against amyotrophic lateral sclerosis, otherwise known as Lou Gehrig’s disease.

That’s why I’m running this year’s Boston Marathon:

As he has done with so many others, Pete Frates, a Beverly native and former Boston College baseball captain, has inspired me to help him help find a cure for ALS.

 

A thoroughly admirable enterprise.

Several pages on, all-purpose columnist Jessica Heslam’s jumps feet-first into step dancing

Herald columnist kicks up heels with Irish dance cast

Who doesn’t dream of dancing on Broadway?

Until yesterday, the closest I came was a few birthdays ago when I went to see the rock musical “Hair.” At the end of the show, the cast DSC_7279.jpginvited audience members on stage to sing and dance to “Let the Sunshine In.”

I was in heaven.

So I was thrilled — and very nervous — to get yesterday’s assignment: Take part in a master dance class taught by the dancers of “Heartbeat of Home” — a new dance sensation by the producers and director of the Broadway hit “Riverdance” — opening today at Boston’s Citi Wang Theatre.

 

 

Thereby producing a nifty piece of newsvertising for the show.

Video evidence here:

 

 

Those crosstown Globeniks better step lively if they want to keep up.

UPDATE: Apologies to our Walt Whitman desk for not crediting it earlier.

 

 


Herald Accuses Boston Media of Ripping It Off

August 4, 2013

Day Umpteen of the Boston Herald’s flogging its new Garage Broadband Radio station featured this newsvertising page in Saturday’s edition of the dicey local tabloid:

 

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The unbylined piece claims that the Herald has routinely been the assignment desk for Boston’s broadcast news media.

 

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And all this time we thought the Herald was just a lively index to the Boston Globe.

Go figure.


Hark! The Herald! (Internet Radio Edition Umpteen)

August 2, 2013

From our Walt Whitman desk

It’s time someone called Social Services. The Boston Herald’s abuse of its news pages is now bordering on the criminal.

For months the Herald has been flogging its Wayne’s World webcast Press Party in the news pages, à la this from today’s page two:

 

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Now the Herald has gone all Mickey Rooney over Internet radio.

(Hey, kids! Let’s put on a radio station! We can use Pat Purcell’s garage!)

That, of course, calls for all the newsvertising that fits, which up to this point has involved half of Page One. But apparently that’s not enough, because today the dicey local tabloid gives it two-thirds.

 

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Plus, it goes without saying, the obligatory inside spread:

 

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(Come to think of it, if it goes without saying, why do we still say it? And don’t you come to think of everything you write or say? Who comes up with this stuff?)

Sorry – we’re back now.

Hard to say what’s most striking about today’s hoopla, but that “state-of-the-art” claim is a good place to start. As the redoubtable David Bernstein tweeted:

 

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Oh – and P.S.:

 

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As for the rest of today’s spread, it’s just one big advertisement in news drag.

You’d think real journalists would be embarrassed to stoop to this.

Then again, it is the Herald.

 


Globe Joins Herald in Making Radio Waves

August 1, 2013

Day Four of the Boston Herald’s ridiculous/embarrassing newsvertising campaign for its Internet radio launch features the usual abuse of its news pages, starting with Page One.

 

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Then there’s the mandatory two-page spread inside.

 

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Our choice for Plug o’ the Day is this beauty:

 

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That would be the same Suffolk University that’s in bed with the Herald in producing both their weekly Press Party webcast and their Inside the Race for Mayor coverage. As the hardreading staff has previously noted, this creates a glaring conflict of interest for the Herald regarding a major academic institution in Boston, which apparently bothers the feisty local tabloid not at all.

Crosstown, the Boston Globe has decided to jump into the pool with this ad for its RadioBDC webstream.

 

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No doubt the two digital ventures will be at it hammer and tongue for the foreseeable future.