Hark! The Herald! (Internet Radio Edition Umpteen)

August 2, 2013

From our Walt Whitman desk

It’s time someone called Social Services. The Boston Herald’s abuse of its news pages is now bordering on the criminal.

For months the Herald has been flogging its Wayne’s World webcast Press Party in the news pages, √† la this from today’s page two:

 

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Now the Herald has gone all Mickey Rooney over Internet radio.

(Hey, kids! Let’s put on a radio station! We can use Pat Purcell’s garage!)

That, of course, calls for all the newsvertising that fits, which up to this point has involved half of Page One. But apparently that’s not enough, because today the dicey local tabloid gives it two-thirds.

 

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Plus, it goes without saying, the obligatory inside spread:

 

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(Come to think of it, if it goes without saying, why do we still say it? And don’t you come to think of everything you write or say? Who comes up with this stuff?)

Sorry – we’re back now.

Hard to say what’s most striking about today’s hoopla, but that “state-of-the-art” claim is a good place to start. As the redoubtable David Bernstein tweeted:

 

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Oh – and P.S.:

 

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As for the rest of today’s spread, it’s just one big advertisement in news drag.

You’d think real journalists would be embarrassed to stoop to this.

Then again, it is the Herald.

 


Globe Joins Herald in Making Radio Waves

August 1, 2013

Day Four of the Boston Herald’s ridiculous/embarrassing newsvertising campaign for its Internet radio launch features the usual abuse of its news pages, starting with Page One.

 

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Then there’s the mandatory two-page spread inside.

 

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Our choice for Plug o’ the Day is this beauty:

 

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That would be the same Suffolk University that’s in bed with the Herald in producing both their weekly Press Party webcast and their Inside the Race for Mayor coverage. As the hardreading staff has previously noted, this creates a glaring conflict of interest for the Herald regarding a major academic institution in Boston, which apparently bothers the feisty local tabloid not at all.

Crosstown, the Boston Globe has decided to jump into the pool with this ad for its RadioBDC webstream.

 

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No doubt the two digital ventures will be at it hammer and tongue for the foreseeable future.