It's Good to Live in a Two-Daily Town

As the hardreading staff has previously noted, there’s something hinkey about the Boston Globe’s GRANT program.

GRANT – which stands for Globe Readers And Non-profits Together – “enables readers to support New England’s non-profits by choosing which ones are given free advertising space in The Boston Globe.”

The initiative debuted two years ago with this full-page ad in the stately local broadsheet.

That would be Linda Pizzuti Henry, wife of Boston GlobeSox owner John Henry.

Whatever.

From FAQs:

How does it work?
1. If you are a Globe subscriber, you will receive a GRANT voucher via mail or email.
2. Select a New-England-based 501(c)(3) you are passionate about. Click here to view last year’s selected charities.
3. Go to BostonGlobe.com/GRANT by April 30, 2016 to submit your voucher on behalf of your favorite non-profit organization. (You will need your Subscriber Number.)
If you received a mailed voucher: Write the name and address of your charity on your voucher and mail it to The Boston Globe using the envelope provided by April 30, 2016
4. Stay up-to-date on all non-profits that were selected by visiting our 2016 Leaderboard

The GRANT grants resurfaced a few days ago with this pitseleh ad in the Globe’s Thursday edition (see middle left).

For the pitseleh-impaired:

Interesting, since Boston Catholic Appeal comes in at #160 on the GRANT Nonprofit Leaderboard with a whopping $255 in GRANT Vouchers.

By the way, 2 Corinthians 9:7 says this:

Each of you should give what you have decided in your heart to give, not reluctantly or under compulsion, for God loves a cheerful giver.

Clearly, the Boston Globe loves a cheerful giver as well.

At least one of them.

There are hundreds of non-profits listed on the 2016 Leaderboard with “GRANT Vouchers Redeemed” amounts ranging from $8,595 to $25. The rules for redeeming vouchers are these:

What are the redemption rules and restrictions?
• All awarded ads must include a GRANT header/footer (this will be provided).
• Non-profits will be asked to report the impact of their GRANT ads.
• Organizations will have until April 2017 to use awarded ad space.
• GRANT ads may not run with a paid campaign.
• Organizations with smaller redemption amounts will have a dedicated contact who will help them order and (if necessary) write their ad.
• Existing advertisers may not use earned ad space in place of previously scheduled campaigns.
• Paid ads will run first.
• GRANT ads may not appear on the front page, on inserts, or in the Globe Magazine.

And this: “Non-profits who have been selected by a minimum of seven subscribers but who have not earned enough to receive a stand-alone ad will appear in a full-page non-profit directory ad.”

Here’s the thing: The hardreading staff gets the Globe every day, and we can’t recall ever seeing a GRANT ad before. Which doesn’t mean none have run. But which does mean we’re gonna ask.

Keep you posted as always.