Boston Globe Likely Didn’t ‘Resort’ to Pay-for-Play

April 16, 2018

One of our splendid readers alerted the hardreading staff to an interesting twofer in yesterday’s Boston Sunday Globe.

First, this “suspiciously glowing” review of RiverWalk Resort in New Hampshire, which ran on Page One of the Travel section.

 

 

Then this full-page ad on page three of the Address section.

 

 

Splendid reader asks: “Coincidence?”

Most certainly not, although not in the way you might think. We’re guessing the piece begat the ad, rather than the other way around.

(To be sure graf goes here)

To be sure, the $tately local broadsheet has played footsie with its advertisers on numerous occasions, as the hardtsking staff has repeatedly noted.

So we’re not saying pay-for-play is entirely out of the question; we just don’t think that’s the case here.


Boston Globe Wantonly Flogs Globe Columnist’s Book

April 11, 2018

Before any of you splendid readers get all shirty on us . . .

It’s not that the Boston Globe is running endless ads for Names columnist Meredith Goldstein’s new book, Can’t Help Myself.

 

 

And it’s not that the Globe is running endless ads for Goldstein’s Love Letters podcast.

 

 

It’s that the Globe is allowing her to promote her book in her own Globe column.

 

 

Can we at least agree that’s a plug too far?

Or is the hardreading staff just hopelessly out of date.

(To be sure graf goes here)

To be sure, anyone who’s hopelessly out of dates will likely have a different opinion.


Boston Herald Starts MLB Wild Card Race, Uh, Now

April 10, 2018

Full disclosure: The hardreading staff normally doesn’t pay attention to Major League baseball until the Fourth of July because, well, the Stanley Cup playoffs.

But we felt it was our duty to point out that the Boston Herald is – less than a dozen games into the season – listing the MLB standings thusly.

 

 

 

Wild Card Games Behind? Before the Boston Public Garden’s swan boats have even hit the water? (That will be this Saturday.)

Get outta town.

By contrast, here’s the Boston Globe’s downright rational standings format.

 

Earth to Heraldniks: What the hell?


Marty Walsh’s Ad Promotes #OneBoston(Daily)Day

April 9, 2018

From our Local Dailies DisADvantage desk

It seems that Mistah Mayah has been following our kissin’ cousins at One-Daily Town, given that this City of Boston ad appears in today’s Boston Globe but not the Boston Herald.

 

 

That’s the hat trick for Walsh: He also snubbed the thirsty local tabloid the past two years.

Whatsamatta, Marty – coverage in the Herald not fawning enough for you?

Show some class, man.


Why Hasn’t the Boston Globe Hired a New Art Critic?

April 5, 2018

As the hardreading staff relentlessly chronicled, the Boston Globe’s Pulitzer-Prize winning art critic Sebastian Smee decamped to the Washington Post last fall, finally landing on the job in early January. Right before that, the Globe posted this ad on multiple media outlets, including ZipRecruiter.

The ad doesn’t specify compensation, but according to the website Glassdoor, “the typical The Boston Globe Art Critic salary is $124,353 . . . based upon 4 The Boston Globe Art Critic salary report(s) provided by employees or estimated based upon statistical methods.”

Nice neighborhood.

(To be sure graf goes here)

To be sure, three months isn’t an overlong time when you’re looking for a six-figure art maven, but the Globeniks might want to step on it a bit, given that the Boston Museum of Fine Arts awarded this scoop to the New York Times rather than the stately local broadsheet, as our kissin’ cousins at Campaign Outsider noted yesterday.

Cracking a Cold Case

The F.B.I. extracts DNA from a severed head to help a Boston museum identify a 4,000-year-old Egyptian mummy.

In 1915, a team of American archaeologists excavating the ancient Egyptian necropolis of Deir el-Bersha blasted into a hidden tomb. Inside the cramped limestone chamber, they were greeted by a gruesome sight: a mummy’s severed head perched on a cedar coffin.

The room, which the researchers labeled Tomb 10A, was the final resting place for a governor named Djehutynakht (pronounced “juh-HOO-tuh-knocked”) and his wife . . .

The archaeologists went on to recover painted coffins and wooden figurines that survived the raid and sent them to the Museum of Fine Arts, Boston in 1921. Most of the collection stayed in storage until 2009 when the museum exhibited them. Though the torso remained in Egypt, the decapitated head became the star of the showcase. With its painted-on eyebrows, somber expression and wavy brown hair peeking through its tattered bandages, the mummy’s noggin brought viewers face-to-face with a mystery.

 

Namely, his head or hers?

What’s less of a mystery, of course, is why the MFA would have shipped the story out of town.


Boston Herald 2018 Red Sox Preview Is On Autopilot

March 29, 2018

Today’s edition of the feisty local tabloid features its Red Sox 2018 Season Preview in advance of this afternoon’s Opening Day game in Tampa Bay.

 

 

The good news? Steve Buckley’s There’s still time for David Price to become beloved in Boston.

The bad news? NECN’s Fire Reported at Tropicana Field Ahead of Red Sox Opener.

The ad news? The thirsty local tabloid actually has a bunch of full-page ads in the special section. But oddly, 10 out of 11 are for auto dealerships. This is the other one ($99 for those of you keeping score at home).

 

 

Even odder, these are the only two ads that ran in Sunday’s Boston Globe Coming of Age season preview, one of which is a house ad.

 

 

In today’s edition Globe scribe Dan Shaughnessy asks, Are fans ready to embrace the Sox?

You tell us, but advertisers sure as hell don’t seem to be.


Boston Herald Is Sold(er) Out by Departing Patriot

March 26, 2018

From our Local Dailies DisADvantage desk

First, disclosure: The hardreading staff has been a New York Giants fan since the days the team was called the New York Football Giants. (Don’t bother sending any abusive comments, splendid readers. Being a Giants fan is punishment enough itself.)

So we’re quite happy that former New England Patriot left tackle Nate Solder is Big Town bound, even at the cost of $62 million over four years, with $35 million guaranteed.

Solder’s feelings about leaving town, however, are mixed, as he mentioned in this full-page ad in yesterday’s Boston Globe.

Crosstown at the Boston Herald there was . . . nothing.

Note to Nate: Some denizens of Patriot Nation actually read the Herald. Apparently you won’t miss them – except with your ad dollars. Maybe Herald scribe Karen Guregian should take back the respectful sendoff she gave you yesterday.

Plenty left still to tackle

Solder loss leaves hole, concerns

The Patriots have a question mark in a place no team wants a question mark. They’re below par in the one position they can’t afford to be, especially with Tom Brady the linchpin to their success.

Uncertainty with Brady’s blind side protector? That’s not been a major storyline heading into a season for quite some time. Left tackle has been a strength for nearly two decades, from Matt Light to Nate Solder.

 

For the Herald, advertisers present a different kind of blind side: They don’t even see the thirsty local tabloid.

New slogan for the paper: Ad loss leaves hole, concerns.


Hark! The Herald! (Useless Print Edition Edition)

March 22, 2018

Umpteenth in our never-ending series

On numerous occasions the hardreading staff has referred to a Boston Herald subscription as Biggest. Waste. Ever.

And now we’re back.

Page 3 of today’s selfie local tabloid is entirely devoted to this piece bylined “Herald Staff,” the designation routinely employed in passing off press releases as actual news.

Herald moves print production to Providence Journal

The Boston Herald is now being printed in Providence, which means our loyal customers can look forward to a more reader-friendly paper.

Beginning this week, the Herald is being printed at the The Providence Journal’s flexographic newspaper printing facility, which was North America’s first entirely flexographic printing facility when it opened in 1987. The Journal selected the flexo process because it creates a paper with vibrant color reproduction and uses an environmentally friendly, water-based ink that won’t have the paper rubbing off on your hands.

 

More reader-friendly?

Here’s what this reader got on today’s Scoreboard pages.

The redoubtable Dan Kennedy at Media Nation called this one several days ago: “I’m hearing reports from inside the Herald that the switch will require deadlines so early that evening sports stories may not make the print edition.”

Bingo.

(To be sure graf goes here)

To be sure, the Herald at times gave readers the same short shrift when the Boston Globe printed it.

(Two be sure graf goes here)

Also to be sure, the e-Edition of the spotty local tabloid did have yesterday’s results.

But we’re shelling out good money for the print edition while getting less news for the buck all the time.

So, Heraldniks, we say this as you celebrate your new printing setup: Not a providential beginning. Not by a long shot.


Boston Globe Auctions Off More of Its News Pages

March 12, 2018

As the hardreading staff dolefully noted over the past few years, the Boston Globe’s editorial content has increasingly been playing footsie with marketing partners ranging from Suffolk University to Steward Health Care System to Rockland Trust to the Star Wars franchise.

Now comes Cross Insurance to “present” this page in yesterday’s Boston Sunday Globe Arts section.

 

 

(To be sure graf goes here)

To be sure, the hardreading staff has seen no Cross Insurance tit-for-tad in the $tately local broadsheet. But there is this sponsored content produced by BG BrandLab, the Globe’s in-house shop for producing ads in sheep’s clothing.

 

 

Yes yes – we’re aware that a disclosure line sits atop the website, albeit as inconspicuously as possible.

And if you click on the Information doohickey, this drops down.

 

 

Raise your hand if you ever click on that doohickey. Yeah, us neither.

Regardless of the level of transparency, we’re just uneasy overall about attaching financial interests to editorial content.

Never the twain should meet, right?

Or are we just hopelessly out of date?


Boston Herald’s Inside Track ‘Throne’ for a Loop

February 22, 2018

Well, this is not encouraging.

In today’s Boston Herald, Inside Track gal Olivia Vanni dishes about author Andrew Morton’s appearance at the Boston Public Library last night to flog his new book about Wallis Simpson, Wallis in Love.

In the course of the evening, Morton’s attention turned to the subject of his next book: Meghan Markle, Prince Harry’s fiancée.

As it appeared in the print edition:

Really? “Gave up the thrown”? Twice?

Earlier today it was the same in the online version.

“Edward gave up the thrown. Meghan’s given up ‘The Tig,’ ” said Morton, who spoke at the Boston Public Library about his newly released book, “Wallis in Love: The Untold Life of the Duchess of Windsor, the Woman Who Changed the Monarchy” last night.

“In this modern age, that’s quite the sacrifice,” he jokingly added. “The king giving up the thrown was a mere bauble compared to her voluntarily giving up her Instagram account.”

 

But now it’s been fixed.

“Edward gave up the throne. Meghan’s given up ‘The Tig,’ ” said Morton, who spoke at the Boston Public Library about his newly released book, “Wallis in Love: The Untold Life of the Duchess of Windsor, the Woman Who Changed the Monarchy” last night.

“In this modern age, that’s quite the sacrifice,” he jokingly added. “The king giving up the throne was a mere bauble compared to her voluntarily giving up her Instagram account.”

 

(To be sure graf goes here)

To be sure, it’s just one little mistake, so why make a federal case out of it, right?

It does make one wonder, though: Can the shaky local tabloid really afford to lose 25% of its already skeletal staff, as new owner Digital First Media plans to do?

Feels like not.